Fulham Appoints Industry Expert Antony Corrie President & CEO

Bob Howard-Anderson named advisor to the lighting supplier’s Board of Directors.

Hawthorne, CA, USA — Fulham Co., Inc., a leading supplier of lighting components and electronics for commercial and specialty applications, has announced the appointment of Antony Corrie as President and CEO. Current President and CEO Bob Howard-Anderson was named an advisor to the company’s Board of Directors.

“The lighting market continues to be incredibly dynamic with significant opportunities and adding a leader with multi-decade experience in the industry is invaluable to Fulham,” said Howard-Anderson. “Antony is a proven leader who can direct Fulham successfully through its next phase of life.”

Prior to joining Fulham, Corrie was President, Worldwide Sales for Harvard Technology, a supplier of energy efficient connected lighting solutions. He joined Harvard in 2012 after more than 18 years with Future Electronics, including time with its European subsidiary FAI Electronics. Corrie has a bachelor’s degree in Electrical and Electronic Engineering from The Manchester Metropolitan University.

“Fulham has an incredible customer set, team and history,” said Corrie. “The company is a leader in the fast-growing Exit Emergency market, has an exciting portfolio of award-winning products beginning to ship, and I believe will continue to enhance and grow its market position. Now in its 25th year, I look forward to leading the company’s next phase.”

Howard-Anderson, who joined Fulham in 2013, has driven the company’s transition from providing primarily Fluorescent, Induction and other legacy technologies to providing an industry-leading portfolio of innovative LED Drivers, Exit/Emergency, and Light Engine products and technologies, which now makeup the majority of Fulham’s sales. New processes he implemented aid in shortening time-to-market, R&D efficiency as well as expanded the company’s presence in Europe and the Exit/Emergency and emerging Lighting Control markets.

For more information, visit http://www.fulham.com.

About Fulham
Fulham Co., Inc. is a leading global provider of intelligent, socially-conscious sustainable commercial lighting components and electronics for use in commercial general lighting, parking structure, signage, horticultural, UV and other applications. The company develops and manufactures a variety of award-winning LED and emergency products, lighting controls, as well as legacy products across multiple lighting platforms. Fulham sells its lighting solutions worldwide through original equipment manufacturers (OEMs) and electrical equipment distribution channels. Headquartered in Hawthorne, Calif., the company has sales and/or manufacturing facilities in the Europe, China, and India. For more information, visit http://www.fulham.com, @FulhamUSA or @FulhamEurope.

Media Contact:
Andy Firchau
Marketing Manager
Fulham Co., Inc.
Phone: +1 (323) 779-2980, ext. 1252
afirchau@fulham.com
http://www.fulham.com

Gotransverse Names Kris Nielsen Executive Vice President of Sales

Senior Sales Executive with Diverse Enterprise and Software-as-a-Service Background Comes to Gotransverse from Key Market Partner Workday.

Austin, TX, USA — Gotransverse (http://www.gotransverse.com), a leading provider of enterprise quote-to-cash solutions, today announced the appointment of Kris Nielsen as the new Executive Vice President of Sales. Kris comes to Gotransverse from Workday where he worked with numerous customers, helping to implement financial and human resources solutions to advance corporate strategy.

Kris has a long and successful career in technology solution sales. Before his six-year tenure as a Strategic Account Executive at Workday, Kris was at Oracle for nine years where he served as Vice President, Innovative Solutions Strategy Group. In this role he worked with strategic customers to maximize the value of their investments with Oracle. Prior to that he served four years as a Strategic Account Executive with SAP. Kris started his professional career as a Director with Ernst & Young, where he worked for more than 14 years.

“We are delighted to add a professional with Kris’s experience and expertise to the Gotransverse team,” said James Messer, founder and CEO of Gotransverse. “Our cloud-based, agile monetization platform is a valuable extension for enterprise ERP customers who are struggling to scale their subscription and recurring revenue models. Kris has first-hand knowledge of the needs of those customers that will provide valuable insights and a strategic approach as Gotransverse continues to grow.”

Kris holds a Bachelor of Science degree in Economics with a concentration in Accounting from Lehigh University. He also received an MBA from New York University.

About Gotransverse
Gotransverse provides cloud-based software that enables companies in any industry to operate as a subscription business model, including the often-challenging aspects of usage-based pricing and monetization at massive scale. Founded by globally recognized billing experts, the company offers an intelligent billing and subscription management platform that automates the subscription order-to-cash process, including billing, rating, collections, mediation, analytics, and revenue recognition. Gotransverse was founded in 2008 and is headquartered in Austin, Texas.

For more information, visit http://www.gotransverse.com.

Press Contact:
Tom Woolf
Gotransverse
415-842-7398
Email: twoolf(at)gotransverse(dot)com

Fulham New EliteControl Power over Ethernet Driver Receives 2019 Sapphire Award from LEDs Magazine

Latest PoE LED Driver with Built-in Wireless Bluetooth Mesh Access Latest Fulham Component to Support Intelligent, Remote Lighting Control.

Hawthorne, CA, USA — Fulham Co., Inc., a leading supplier of lighting components and electronics for commercial and specialty applications, is pleased to announce that Fulham’s new EliteControl PoE 2-Channel LED Driver has received this year’s Sapphire’s Award for innovation in LED drivers from LEDs Magazine. The awards were presented at Strategies in Light in Las Vegas February 28.

The Sapphire Awards are judged by a panel of industry experts using various criteria, including innovation, user value, sustainability, impact, and meeting a defined need. The new Power over Ethernet (PoE) driver fills a void in the solid-state lighting market and was developed to meet the growing demand of Fulham customers for a PoE lighting solution. Fulham first demonstrated prototypes of its new PoE drivers at LightFair 2018 in May 2018.

“We are delighted that LEDs Magazine has recognized our new EliteControl PoE driver as a recipient of its Sapphire Award,” said Russ Sharer, Vice President of Global Marketing and Business Development for Fulham. “More of our customers are looking for luminaire control options and new ways to harness solid-state lighting as a platform for building automation. In fact, we have received a number of requests for a Power over Ethernet driver, and with this new EliteControl driver we offer both PoE and wireless Bluetooth mesh access. It’s part of Fulham’s commitment to continued innovation and anticipation of our customers’ needs.”

June Griffin, publisher of LEDs Magazine (http://www.ledsmagazine.com), said “This prestigious program allows our LED and Lighting Group to celebrate and recognize the most innovative products and leaders in the solid-state lighting industry. Our 2019 Finalists are an outstanding example of companies who are making an impact.”

The EliteControl PoE 2 Channel Driver uses power delivered over an Ethernet cable and has two-channel output for color mixing. The driver can handle an input voltage of 42.5 to 57VDCm with an input power of 12.95W maximum per port (as defined by IEEE 802.3af), 25.5W maximum per port (802.3at), and 51.0W maximum per port (UPOE). This constant current/constant power driver also includes Bluetooth mesh wireless access for remote dimming control.

The PoE driver output range and other functions can be preprogrammed using Fulham’s TPSB-100 SmartSet Controller and software. PoE color tuning and diming controls are managed using an amBX Smart Control management station that issues commands over the same Ethernet cable that delivers power.

The 2019 Sapphire Awards winners were announced at the Gala Event at the Mandalay Bay Hotel in Las Vegas on February 28, 2019. This event occurs during the annual Strategies in Light show held February 26 – March 1, 2019. More information about the Strategies in Light trade show and the Sapphire Awards Gala can be found online at http://www.strategiesinlight.com.

About LEDs Magazine
LEDs Magazine is the leading information resource for the global LED community, serving over 64,000 readers that specify, design and manufacture LED-based products for a wide range of end-use applications, particularly solid-state lighting. LEDs Magazine is part of the LEDs & Lighting media group, the world’s leading media resource focused on the LED and lighting industry, along with the Strategies in Light conference portfolio and the market research company Strategies Unlimited.

About LEDs Magazine Sapphire Awards
The Sapphire Awards are the first in the lighting industry to focus on the LED-based solid-state lighting (SSL) market from an enabling-technology and elegance-of-design perspective – recognizes true technology stars. The judging process, handled by independent industry experts, culminates in an Awards Gala held at Strategies in Light, which puts the spotlight on winners in multiple product categories, as well as an individual or team honored as Illumineer of the Year for an especially noteworthy development in the LED-centric sector.

About Fulham
Fulham Co., Inc. is a leading global provider of intelligent, socially-conscious sustainable commercial lighting components and electronics for use in commercial general lighting, parking structure, signage, horticultural, UV and other applications. The company develops and manufactures a variety of award-winning LED and emergency products, lighting controls, as well as legacy products across multiple lighting platforms. Fulham sells its lighting solutions worldwide through original equipment manufacturers (OEMs) and electrical equipment distribution channels. Headquartered in Hawthorne, Calif., the company has sales and/or manufacturing facilities in the Europe, China, and India. For more information, visit http://www.fulham.com, @FulhamUSA or @FulhamEurope.

Media Contact:
Andy Firchau
Marketing Manager
Fulham Co., Inc.
Phone: +1 (323) 779-2980, ext. 1252
afirchau@fulham.com
http://www.fulham.com

T5 Data Centers Poised to Meet Emerging Challenges of Mission-Critical Hyperscale & Enterprise Computing

T5 CEO Cites Record of 10 Years’ of Success and Innovation as the Foundation to Meet New Market Challenges and Continued Delivery of “Forever On” Data Services.

Atlanta, GA, USA — After a decade of delivering “forever on” data center services, T5 Data Centers, innovators in providing secure, customizable, hyperscale and enterprise computing environments, has just completed its best year in 2018. As the company moves into 2019, T5 CEO Pete Marin predicts another strong year as T5 prepares to meet the new challenges of the rapidly changing cloud computing market.

“T5 has been able to stay ahead of the continually changing data center market by combining future-proof facilities with innovation, superior expertise and customer service,” said Marin. “With a 10+ year record of success, we continue to expand our data center portfolio and provide services that anticipate our customers’ needs. We have a growing list of satisfied customers and industry accolades such as the Uptime Institute’s Continuous Uptime Award, so we have earned our reputation for reliability and delivering ‘forever on’ services.”

New demands on hybrid computing architectures are presenting new challenges to data center occupiers and colocation providers. Hybrid clouds are making up the bulk of corporate computing services, giving users access to vast public clouds while enabling them to retain control over their most sensitive applications. In addition, Edge computing is gaining ground as more companies decentralize their IT infrastructure and use regional data centers to shorten the backhaul and reduce latency for applications such as managing Internet of Things (IoT) devices. In fact, the proliferation of IoT, mobile computing, and other data traffic is putting an added strain on data centers.

At the same time, there is an ongoing shortage of qualified data center personnel. According to a study by the Uptime Institute, 45 percent of data center operators said that lack of qualified staff will limit data center growth for the next five to seven years, and 38 percent said they are having trouble finding qualified candidates to fill open IT positions.

“T5 is one of the few companies able to offer end-to-end data center solutions from construction to ongoing operations,” Marin added. “In addition to our Tier III-plus data centers, we have T5 Construction Services to help with planning and custom build-outs, and we have T5 Facilities Management to provide world-class operations expertise. We are a one-stop-shop with the staff and resources to deliver tailored hyperscale and enterprise solutions, no matter what the requirements.”

The company has plans for international expansion in 2019. T5 has already announced the addition of T5@Ireland, and the company will expand its international coverage in the months ahead.

To hear Pete Marin’s views on T5 Data Center’s success in 2018, visit http://www.t5datacenters.com/pete-marin-president-ceo-t5-data-centers-2018-year-end-message.

About T5 Data Centers
T5 Data Centers (T5) is a leading national data center owner and operator, committed to delivering customizable, scalable data centers that provide a “Forever On” computing environment to power mission critical business applications. T5 Data Centers provides enterprise colocation data center services to organizations across North America and Europe using proven, best-in-class technology and techniques to design and develop facilities that deliver the lowest possible total cost of operations for its clients. T5 Construction Services (T5CS) provides construction services such as turnkey data hall construction, facility upgrades, equipment procurement, and project management and consulting to mission critical facilities throughout North America. T5 Facilities Management (T5FM) is the mission-critical support division of T5, providing 24/7 critical facilities management, remote hands, IT consulting, and related services. All of T5’s data center projects are purpose-built facilities featuring robust design, redundant and reliable power and telecommunications, and have 24-hour staff to support mission-critical computing applications.

For more information, visit http://www.t5datacenters.com.

Contact:
Aaron Wangenheim
T5 Data Centers
(415) 292-7700
aaron@t5datacenters.com
http://www.t5datacenters.com

Gotransverse Again Named to Constellation Research ShortList™ for Top Smart Services Digital Monetization Platforms

Gotransverse again named as market leader with monetization platform deemed truly disruptive by analysts and innovators.

Austin, TX, USA — Gotransverse (http://www.gotransverse.com), a leading provider of enterprise order-to-cash solutions, has again been named to the Constellation ShortList™ of Smart Services Digital Monetization Platforms for Q1 2019. This is the fourth consecutive time that Gotransverse has been recognized by Constellation Research for meeting the critical requirements for early adopters seeking digital transformation solutions.

Gotransverse offers an intelligent billing platform that helps companies boost revenue by implementing subscription- and consumption-based pricing on a massive scale. The Gotransverse agile monetization platform was designed to help businesses increase revenue and shorten product and service time-to-market by automating complex billing models based on subscription or usage-based scenarios, while integrating into other business systems and sophisticated analytics. The Gotransverse configurable cloud platform enables targeted product packaging for virtually anything you can measure, including detailed reporting and ratings. The Gotransverse philosophy is, “If you can measure it, we can monetize it.”

To qualify for the Constellation ShortList, vendors have to meet 10 out of 14 criteria, including offering account management, alerts, billing complex workflows, configure/price/quote (CPQ), contracts, financials, invoicing, integration, partner platforms, pricing, product catalogs, and reporting and analytics. Constellation selects the list’s leaders using a combination of client inquiries, partner discussions, customer references, market share, and internal research.

“Gotransverse has made the Constellation ShortList over the last two years, which we see as validation of our agile monetization solution,” said James Messer, Founder and CEO of Gotransverse. “Our customers understand that digital transformation isn’t just a fad. To compete in the native digital economy you need to offer multiple pricing options, including single purchase, subscriptions, and usage-based billing. Gotransverse consistently outperforms as the most advanced, reliable, and versatile cloud platform to handle diverse billing models.

“The Constellation ShortList is rapidly evolving as organizations need to monetize their digital initiatives,” said R “Ray” Wang, Chairman and Founder at Constellation Research. “It’s our job to identify the leading solutions that apply exponential technologies to enterprise scale and security requirements.”

Constellation Research advises leaders on leveraging disruptive technologies to achieve business model transformation. Products and services named to the Constellation ShortList meet the threshold criteria for this category as determined through client inquiries, partner conversations, customer references, vendor selection projects, market share and internal research. The Constellation ShortList is updated twice annually or as frequently as market conditions change.

For more information, visit http://www.gotransverse.com.

About Gotransverse
Gotransverse provides cloud-based software that enables companies in any industry to operate as a subscription business model, including the often-challenging aspects of usage-based pricing and monetization at massive scale. Founded by globally recognized billing experts, the company offers an intelligent billing and subscription management platform that automates the subscription order-to-cash process, including billing, rating, collections, mediation, analytics, and revenue recognition. Gotransverse was founded in 2008 and is headquartered in Austin, TX.

For more information, visit http://www.gotransverse.com.

Disclaimer
Constellation Research does not endorse any solution or service named in its research.

Press Contact:
Tom Woolf
Gotransverse
415-842-7398
Email: twoolf(at)gotransverse(dot)com

Starz Play Arabia to Talk About Their Success with Gotransverse and Recurring Payment Strategies at Monetize 11 Amsterdam

Gotransverse Sponsors MGI Research’s Monetize 11 Amsterdam Conference – the Premier Agile Monetization Platform Event in Europe.

AMSTERDAM — Gotransverse (http://www.gotransverse.com), a leading provider of enterprise quote-to-cash solutions, today announced that one of its showcase customers, Starz Play Arabia, will be speaking at Monetize 11 Amsterdam, discussing their success with Gotransverse to support their complex billing and subscription revenue strategy. Gotransverse is one of the sponsors of Monetize 11 Amsterdam, which is scheduled to be held here February 12.

Starz Play CIO, Saleem Bhatti, is scheduled to talk about their recurring billing system which provides subscription video-on-demand (VOD) services to customers in 19 different countries. Starz Play Arabia streams thousands of movies, documentaries, and television programs to customers in the Middle East, North Africa, and Pakistan. The company needed a scalable solution capable of handling complex, high-volume subscriptions. Starz Play offers a range of usage-based payment methods, which has resulted in increased customer adoption and satisfaction.

As part of his presentation, Bhatti will discuss their unique challenge with direct carrier billing. In the Middle East, the majority of consumers want to pay for streaming entertainment services as part of their mobile phone bill, so services providers need to work with telecom companies, including support for complex billing and unique subscription management rules, and the ability to accommodate last-minute carrier handling charges and change requests. Starz Play customers get an optimal experience, choosing daily, weekly, or monthly subscriptions billed through their mobile carrier or their credit card.

“We chose Gotransverse as our strategic partner due to their industry-leading telecom and billing domain expertise, which enables them to deftly handle internationalization of billing at high volumes – including mobile billing – and their ability to scale as we expand,” said Bhatti. “The solution enables us to provide an optimal experience for our customers, who prefer to pay as they go via mobile platforms without long-term commitments.”

Following the Starz Play Case Study Presentation from Bhatti at Monetize 11, there will be an Agile Billing Panel Discussion with the CEO of Gotransverse, Jim Messer, along with MGI Research and the CEO of Just.On to give their insights and expectations for upcoming billing shifts in the digital age.

Monetize 11 is the only European event to focus specifically on monetization strategies, including billing, payments, ecommerce, and quote-to-cash strategies. Created for CEOs, CIOs, CFOs, financial professionals, and anyone interested in ecommerce, Monetize 11 has been structured to explore new pricing models and payment methods, including new digital business strategies, subscription pricing, and tactics for frictionless ecommerce.

“Europe has always been a strong market for E-commerce and European businesses are struggling to find better ways to monetize technology services,” said Messer. “Having Starz Play present at the Monetize conference will give us an opportunity to share some of the lessons learned about agile monetization and quote-to-cash. It also will give us an opportunity to meet with MGI analysts to discuss changing market conditions and talk to other professionals about new billing and recurring revenue strategies.”

Gotransverse already has a number of European customers including Amsterdam-based Royal Schiphol Group and eBay Classifieds.

For more information, visit http://www.gotransverse.com/resources/case-study-Starz-play-high-volume-invoicing.

About Starz Play
Starz Play (http://www.Starzplay.com) is a subscription video on demand service that streams Hollywood movies, TV shows, documentaries, kids’ entertainment and same-day-as-the-US series – plus dedicated Arabic and Bollywood content – to 19 countries across the Middle East and North Africa. The service carries thousands of premium titles including exclusive Starz Original content such as Power, Outlander, Spartacus, and The White Queen.

Starz Play allows subscribers to watch its full HD and 4K content via most internet-enabled devices, smart TVs and game consoles, and is widely available on regional IPTV services. Its iOS and Android apps – installed on more than three million devices – also allow downloads for offline playback.

Starz (http://www.Starz.com), a Lionsgate company (NYSE: LGF.A, LGF.B) and State Street Global Advisors (SSGA) are the lead investors along with media and technology investment firms including SEQ Capital Partners and Delta Partners.

About Gotransverse
Gotransverse provides cloud-based software that enables companies in any industry to operate as a subscription business model, including the often-challenging aspects of usage-based pricing and monetization at massive scale. Founded by globally recognized billing experts, the company offers an intelligent billing and subscription management platform that automates the subscription order-to-cash process, including billing, rating, collections, mediation, analytics, and revenue recognition. Gotransverse was founded in 2008 and is headquartered in Austin, TX.

For more information, visit http://www.gotransverse.com.

Press Contact:
Tom Woolf
Gotransverse
Email: twoolf(at)gotransverse(dot)com

Smash Marketing Helps SAP with “Searching for Salaì” Online Campaign with Content that Grounds Podcast Fantasy

Smash Marketing Adds Online Support to Innovative Marketing Campaign that Uses Dramatic Series on the Digital Renaissance to Promote the SAP Leonardo Platform.

Denver, USA — It’s challenging to gain the attention of busy business professionals, even when you have an intelligent enterprise technology that could revolutionize their business. That’s why SAP (NYSE: SAP) recently launched a nine-part fantasy podcast series, co-produced by Column Five Media. Searching for Salaì (http://searchingforsalai.com) is as an entertaining approach to educate executive listeners and entice them to learn more about SAP Leonardo®, SAP’s extensible, intelligent cloud computing environment. To tie the dramatic podcast back to real-world Leonardo applications, SAP engaged Smash Marketing to design and deploy the Searching for Salai website.

Searching for Salaì is a fictional tale about a time traveler who comes to the 21st century to learn about the digital renaissance. Claiming to be an apprentice of Leonardo da Vinci, the mysterious Salaì explores new ideas driving digital innovation, seeking the spiritual link between the science of Leonardo’s era and the technology of today. Taking its format from old-fashioned radio mysteries, Searching for Salaì is pure entertainment that invites the listener to ponder possibilities and seek their own path to embrace the Digital Renaissance, and learn more about SAP Leonardo including use cases through the website.

“This is a brilliant, innovative marketing campaign designed to engage professionals in a different way and invite them to explore new ideas,” said Leila Ahmed, co-founder of Smash Marketing. “The podcast captures the listener’s attention, but you still need to tie the idea of the Digital Renaissance to real-world applications. We designed the Searching for Salaì website as the bridge between the story and real-world applications.”

Although produced by SAP and Column Five, Searching for Salaì never mentions either company. It does, however, invite listeners to learn more about what they hear in the story at http://searchingforsalai.com. The website that supports the podcast includes reports in written and audio format developed by Futurum Research that profile SAP Leonardo use cases and customer successes in 15 separate industries. The website also includes blog entries and other content to complement the podcasts.

Subscribers have already shared positive reviews of the podcast series:

“Such a clever way to introduce people to digital transformation.”
“I’m kinda hooked. It’s probably because I’m a huge history geek; a fan of mystery stuff.”
“Da Vinci must have been awesome to be around.”
“I don’t really take the time to subscribe to podcasts; this one, however…I so look forward to the next episode!”

“We were seeking a way to humanize the SAP brand and tell a story that would connect with customers on a visceral level,” said Ginger Shimp, Senior Marketing Director at SAP. “We chose Smash Marketing to help us with the online strategy because we knew they could deliver a web experience that would support the emotional response while providing the connection to the SAP Leonardo platform.”

“We wanted to engage on a different level to dramatize how technology can impact people’s lives, without the buzzwords. Searching for Salaì is our way to stimulate new thinking about digital information and transformation with something new and unexpected that promotes real interest and conversation. We see this as a breakthrough in brand marketing,” added Jeff Janiszewski, Marketing Director at SAP.

The podcast medium has been around since the first Apple iPod, and Americans continue to consume more audio. According to Edison Research, Americans spend four hours a day listening to audio. Forty-four percent of Americans listen to podcasts (http://www.convinceandconvert.com/podcast-research/the-13-critical-podcast-statistics-of-2018), and 64 percent use their smartphone or tablet to listen on the go. One in four of those surveyed say they have listened to a podcast in the last month, and weekly listeners consume an average of five podcasts per week.

Searching for Salaì is available to subscribers through the website, through Apple iTunes, or from any outlet where listeners access their podcasts.

For more information about Searching for Salaì including a podcast archive, visit http://searchingforsalai.com, or see the preview (http://www.youtube.com/playlist?list=PL3ZRUb1AKkpQMLiJIKNexNRw038JnZeaS).

SAP Leonardo powers the Intelligent Enterprise, with intelligent technologies, services, and expertise to optimize processes and resources. SAP Leonardo harnesses a design thinking methodology and SAP expertise to ignite innovation and help you rapidly adopt new capabilities and business models.

To learn more about SAP, visit http://www.sap.com/products/intelligent-enterprise.html.

To learn more about Column Five, visit http://www.columnfivemedia.com.

About Smash Marketing
Smash Marketing is a full-service marketing agency, developing and executing end-to-end programs that encompass building awareness, strategy and planning, content development, demand generation, and marketing and sales support. Co-founded by Leila Ahmed and Cristy Gonzalez, both experienced marketers having worked for Fortune 500 companies, Smash Marketing is the “Goldilocks Agency,” developing and delivering marketing solutions that are “just right” for their clients.

For more information, visit http://www.smashmarketing.com.

Media Contact:
Leila Ahmed
Smash Marketing, LLC
303-741-2020
leila@smashmarketing.com
http://www.smashmarketing.com