Mi Rancho® Celebrates 80 Years of Pure Tortilla Joy

Third-Generation, Family-owned Tortilla Manufacturer Celebrates Eight Decades of Success Delivering High-Quality Tortilla Products for Customers Across the United States.

San Leandro, CA, USA — Mi Rancho® (http://www.mirancho.com), the Bay Area innovator in the production and global distribution of premium tortillas and Mexican foods, is celebrating its 80th anniversary in 2019. The family-owned tortilla company was started in 1939 in the back of an Oakland grocery store. In 1954, Robert Berber, Sr., and Robert Berber Jr., purchased the store and began to focus on making tortillas using traditional methods. Today, the third and fourth generation of Berbers continue to operate Mi Rancho, continuing to expand and prepare the company for continued success and growth.

After 80 years, Mi Rancho is producing more tortillas than ever and shipping a variety of organic, non-GMO and simply authentic flour and corn tortillas worldwide. Even though the company is producing more tortillas, the Berber family remains committed to age-old tortilla-making techniques and a philosophy of farm-to-table food production. Mi Rancho uses non-GMO, California-grown whole grain corn that is cooked, steeped, washed, and ground using an ancient Aztec process called nixtamalization. Mi Rancho continues to use traditional production methods such as nixtamalization to enhance the flavor and preserve the authenticity of its tortillas. For example, the corn masa is created by grinding the corn using hand-carved lava stones, just as tortillas have been produced for centuries. The company prides itself on their ability to combine old world authenticity and new world innovation to produce the premium and great tasting tortillas with efficiency, consistency and quality you can rely on.

While Mi Rancho continues to create tortillas in the time-honored way, the company also embraces innovation. Mi Rancho continues to work with retailers, restauranteurs, and industrial customers to meet their needs, and the evolving tastes of their customers. Mi Rancho also has an expanding research and development department that develops new products and works with new ingredients.

Mi Rancho has more than doubled in size over the past decade as they continue to cultivate new segments. After many years producing consistent, premium tortillas to discerning chefs, restaurants, and service outlets, Mi Rancho decided to expand further and make the same high-quality tortillas available to consumers in 2010. Today, Mi Rancho tortillas are stocked on grocery shelves across the United States. To keep up with the growing demand for Mi Rancho products, the company added a second manufacturing facility in Elk Grove, California, in 2018.

“We have seen Mi Rancho flourish since my grandfather started making tortillas on Seventh Street in Oakland. But no matter how we grow, we know that our success is rooted in our commitment to quality ingredients and traditional production methods to deliver a quality product,” said Manuel Berber, President of Mi Rancho. “Everyone who works for us is part of the Mi Rancho family so we all take personal pride in the company and its tortilla products.”

Manuel Berber has served as president of the company since 1992 and is the third generation to manage Mi Rancho. He is grooming his sons, Andrew and Alex, to take over as the fourth generation. Andrew Berber is currently working as Director of Business Development and Alex Berber is serving as Director of Foodservice Sales.

“We are extremely proud that Mi Rancho is celebrating 80 years of success as a family-owned company,” said Manuel Berber. “We have ambitious plans for the future, and I am confident that Andrew and Alex will continue the family tradition and our commitment to excellence for another 80 years.

Mi Rancho is already implementing plans for the next stage in the company’s growth. Over the next five years the company plans to build on its legacy of success with the introduction of new products and expansion into new markets.

For more information, visit Mi Rancho on the web at http://www.mirancho.com.

Contact:
Tom Woolf
Director of PR, Gumas Advertising
415-621-7575
twoolf@gumas.com

Mi Rancho® Introduces Organic THINcredibles™ Corn Tortillas – All the Freshness and Flavor with Half the Calories, Twice the Joy

Mama Carol’s THINcredibles latest addition to Mi Rancho’s line of organic corn tortillas.

San Leandro, CA, USA — Mi Rancho® (http://www.mirancho.com), a Bay Area food innovator in the production and global distribution of tortillas and Mexican foods, introduced a new low-calorie corn tortilla product, Mama Carol’s THINcredibles™. These organic tortillas are thinner than Mi Rancho’s flagship organic corn tortillas with half the calories and are available through select retail grocery stores.

THINcredibles are made using the same traditional methods as all Mi Rancho tortillas using whole kernel corn cooked with lime which is ground into fresh masa with hand-carved lava stones. What makes THINcredibles different is they are thinner, so each tortilla has only 35 calories, while still offering the supple freshness, performance, and flavor that distinguish all Mi Rancho tortillas.

THINcredibles also are the first tortillas in a new line of Mama Carol products, named for Carol Berber of the Berber family which has owned and operated Mi Rancho since 1954. Carol has been developing new recipes featuring unique ways of incorporating tortillas. The recipes are available in a series of videos, Mama Carol’s Mi Rancho Kitchen, which can be viewed on the Mi Rancho website and YouTube.

“We developed THINcredibles for weight-conscious customers who are interested in healthier eating,” said Carol Berber. “These thinner tortillas are made using the same family recipe and attention to quality as all our products, but with half the calories. They are great for tacos, tostadas, enchiladas, homemade chips and strips, and all the dishes you would make using regular corn tortillas, only with fewer calories.”

Like Mi Rancho’s other organic corn tortillas, THINcredibles are certified organic by the USDA and have been verified by the Non-GMO Project. They are gluten free and contain no saturated or trans fats.

THINcredibles will initially be offered in select retail outlets, including Raley’s, Bel Air, Nob Hill, Bristol Farms, Gelson’s Markets, Lunardi’s, Mollie Stone’s, and Oliver’s Market. Additional retailers will be added in the coming months.

For more information, visit http://www.mirancho.com.

About Mi Rancho
Mi Rancho® is an innovator in the specialty foods market specializing in tortillas and Mexican food products. Founded as a family-run Mexican bakery and grocery store in Oakland in 1939, Mi Rancho started to expand in the 1950s, providing tortillas to local restaurants. Today the company remains family owned and operated by the third generation of the Berber family, with plans of succession to the fourth generation currently working within the company. Mi Rancho produces 4.5 million tortillas each day or 1.3 billion tortillas each year, serving various segments including foodservice, retail, industrial, and international. Despite Mi Rancho’s growth, the company is still operated with a passion for excellence and a commitment to produce the best quality tortillas made from local California ingredients.

For more information, visit Mi Rancho on the web at http://www.mirancho.com.

Contact:
Tom Woolf
Director of PR, Gumas Advertising
415-621-7575
twoolf@gumas.com

Mi Rancho® To Participate in Rubio’s® Coast Fest as Sponsor of the Kid’s Zone

Bay Area Tortilla Company to Sponsor Kid’s Zone with Booth to Educate Youngsters About Making Authentic Corn Tortillas.

Mi Rancho Logo

San Diego, CA, USA — Mi Rancho® (http://www.mirancho.com), a Bay Area food innovator in the production and global distribution of tortillas and Mexican foods, has signed as the exclusive sponsor for the Kid’s Zone for Rubio’s® 2016 Coast Fest Beach Cleanup and Party, to be held at the Oceanside Pier on July 16.

In addition to assisting with the coastal cleanup, Mi Rancho will have a booth where kids can come play a game for prizes and experience the process of making its corn tortillas. The Mi Rancho booth display is designed to be fun for kids as well as educational, using a hands-on, tactile approach to demonstrate the production of tortillas, including dry corn, cooked corn or nixtamal, stone ground masa, and finished tortillas. Mi Rancho will also offer a fun game for the kids to play that focuses on the ocean where they can win great prizes.

“We have been business partners with Rubio’s for some time and we are delighted to be able to expand our relationship through this Coast Fest sponsorship,” said Alex Berber, Business Development Manager for Mi Rancho. “Mi Rancho shares Rubio’s passion for the environment and for sustainable food production. We see sponsorship of the Kid’s Zone as an opportunity to educate kids about responsible food production and good nutrition, and let them have fun in the process.”

Rubio’s restaurants have been preparing dishes using Mi Rancho corn and flour tortillas since 2012. Just as Rubio’s is committed to using only high quality, sustainable ingredients in its dishes, Mi Rancho is committed to providing the highest level of quality and consistency in all its food products. Mi Rancho’s organic corn products are cooked with lime then ground into fresh masa using hand-carved lava stones. The production methods are the same that have been used by Mi Rancho’s family-owned business for generations.

About Mi Rancho
Mi Rancho® is an innovator in the specialty foods market specializing in tortillas and Mexican food products. Founded as a family-run Mexican bakery and grocery store in Oakland in 1939, Mi Rancho started to expand in the 1950s, providing tortillas to local restaurants. Today the company remains family owned and operated by the third generation of the Berber family, with plans of succession to the fourth generation currently working within the company. Mi Rancho produces 4.5 million tortillas each day or 1.3 billion tortillas each year, serving various segments including food service, retail, industrial, and international. Despite Mi Rancho’s growth, the company is still operated with a passion for excellence and a commitment to produce the best quality tortillas made from local California ingredients.

For more information, visit Mi Rancho on the web at http://www.mirancho.com.

Contact:
Tom Woolf
Director of PR, Gumas Advertising
415-621-7575
twoolf@gumas.com

Mi Rancho® Organic Corn Tortillas and Taco Sliders Receive Non-GMO Project Verification

Corn Products First of Mi Rancho’s Organic Products To Be Verified by Non-GMO Project.

Mi Rancho Logo

San Leandro, CA, USA (July 15, 2015) — Mi Rancho®, a Bay Area food innovator in the production and global distribution of tortillas and Mexican foods, today announced that the company’s line of organic stone-ground corn tortillas and taco sliders are now Non-GMO Project Verified. Ensuring that the company’s organic products are free of genetic modifications is just part of Mi Rancho’s commitment to consumers, grocers, and food service customers that its products are made from the safest ingredients.

In the United States, as much as 80 percent of domestic corn crops have been genetically modified to withstand infestation and increase crop yield. The Non-GMO Project verifies food manufacturers and food sources to make sure that GMO contaminants are eliminated from food production. Mi Rancho has been providing specialty foods since 1939 and has always used California corn and flour in making its tortilla products. With verification by the Non-GMO Project, Mi Rancho customers can be assured that the company’s corn tortillas and taco sliders are truly organic and free of GMOs.

“Consumers are increasingly concerned about the quality of the food they eat, and labels such as natural and organic don’t carry the assurance they once did,” said Fernando Alvear, Vice President of Sales and Marketing for Mi Rancho. “By having our corn tortillas and taco sliders verified by the Non-GMO Project we can proudly say that our products are, indeed, organic and made from safe ingredients. Our ultimate goal is to see that our entire organic product line is Non-GMO Project verified as free from genetic modifications.”

Mi Rancho offers a complete line of organic and all-natural tortillas made with organic corn, artisan flour with organic wheat, artisan corn, and organic flax and quinoa. Mi Rancho has been a family owned business for three generations and the Berber family has a passion for using authentic techniques and artisan bakers to produce fresh, delicious tortillas. As part of that commitment, Mi Rancho uses only the finest ingredients so customers can count on a delicious, high-quality product in every package.

About Mi Rancho
Mi Rancho® is an innovator in the specialty foods market specializing in tortillas and Mexican food products. Founded as a family-run Mexican bakery and grocery store in Oakland in 1939, Mi Rancho started to expand in the 1950s, providing tortillas to local restaurants. Today the company is now in its third generation and is still family owned and operated. Mi Rancho produces 4.5 million tortillas each day or 1.3 billion tortillas each year, serving various segments including food service, retail, industrial, and international. Despite Mi Rancho’s growth, the company is still operated with a passion for excellence and a commitment to produce the best quality tortillas made from local California ingredients. For more information, visit Mi Rancho on the web at http://www.mirancho.com.

About The Non-GMO Project
The Non-GMO Project, a non-profit 501(c)3 organization, offers North America’s only third party verification and labeling for non-GMO (genetically modified organism) food and products. There are currently more than 33,000 Non-GMO Project Verified products from nearly 2,000 brands, representing well over $12 Billion in annual sales. Non-GMO Project Verified is currently one of the fastest growing labels in the natural food sector, and increasingly is an attribute sought by conventional brands as well. For more information, visit http://www.nongmoproject.org.

Contact:
Tom Woolf
Director of PR, Gumas Advertising
415-621-7575
twoolf@gumas.com