Designed Model Homes at Aurora in Tampa and Parc at White Rock in Dallas Offer Glimpse Into Trends, Including Individualism, Simplicity, Refuge From Tech.
Greenwich, CT, USA — Today’s millennials and Gen Xers are forgoing home ownership and flocking toward apartment rentals in record numbers. And while they’re doing so by choice to maintain their flexible lifestyles in live-work-play environments, they are not willing to sacrifice on style. Historically, apartment communities have shied away from allowing residents to individualize their apartments through painting and other customizations, but Richman Signature Properties (http://www.richmansignature.com), a leader in luxury rental communities with properties throughout the U.S., is doing just the opposite. In fact, the company has teamed up with leading online interior design service Laurel & Wolf (http://www.laurelandwolf.com) to create chic interior design options curated specifically for this demographic.
Living room model at Parc at White Rock in Dallas, Texas*
“We’ve worked with Laurel & Wolf designers to uncover the top trends for apartments that feel like forever homes. It’s all part of our mission to reimagine what rental living looks like for our residents. A major differentiator of our communities is the design flexibility each property offers, not typically found in other apartment communities that have stringent rules for decorating,” said Kristen Gucwa, vice president of marketing for Richman Signature Properties. “Our partnership with Laurel & Wolf is a testament to our commitment to give our residents the opportunity to express individuality through on trend, in demand home design.”
Living room model at Aurora in Tampa, Florida*
Beyond the design insights, Richman Signature Properties is making the stylish décor options a reality for its residents. Upon moving into one of its luxury communities, residents at all Richman Signature Properties may choose to Live Prettier with a complimentary Laurel & Wolf Signature Design package (http://www.laurelandwolf.com/pricing), customized to complement residents’ individual tastes, lifestyle and budget. The service connects residents to work one-on-one with a designer entirely online.
Bedroom model at Parc at White Rock in Dallas, Texas*
To demonstrate the trends and showcase to future residents the stylish possibilities for their new home, Laurel & Wolf has created an entirely furnished look for Richman Signature Properties’ newly completed model homes at Aurora in Downtown Tampa and Parc at White Rock in Dallas.
Following are the top apartment interior design trends for 2017 from Richman Signature Properties and Laurel & Wolf, which can be implemented into any apartment home that needs a refresh.
A Shift in Bedroom Space
With an increase in the use of technology and the bustle of everyday life, renters are feeling the need to make bedrooms a sanctuary for rest and relaxation. Millennials and Gen Xers are moving their home offices and TVs out of the bedroom, and shifting to calming colors and monochromatic palettes. Additionally, articulating sconces are taking the place of traditional table lamps in the bedroom. They offer a more direct source of light, creating more peace in the space, and can be ideal for young professionals and couples with differing bed times.
Maximizing Style with Curated Colors
Millennial and Gen X renters are taking a page out of the history books and looking toward more classical color palettes for their homes. This year, we’ll see a rise in popularity of pairing rich pigmented tones in dusty blues and grays with hunter green and wheat accents. Warm, calming colors will be complemented by natural textures to further tie to the need for home sanctuary.
Simplicity and Originality is a Must
When it comes to millennial renters, the big trend is ‘less is more.’ There’s a desire to streamline spaces – to be uncluttered and less fussy than traditional design. For the pieces they do choose, millennials are open to spending a little more money if it makes their room stand out, especially from their friends.
In addition to simplicity, there is a renewed interest in original furniture pieces and mixing design styles to create a one-of-a-kind, simple yet eclectic look. Driven by the desire to be unique, we can expect millennials to purchase more antiques, vintage and one-off pieces over the mass-produced furniture makers.
Going Green (In Moderation)
Recently, Pantone released its 2017 color of the year: Greenery. Greenery is bright, lush and ideal for residents who want to bring that outdoor feel into their homes. While renters may feel more comfortable sticking with neutrals for wall colors, we’ll see a rise in modern takes on plants, e.g., lush terrariums to add a splash of greenery in the home, similar to the living room model found in Richman Signature Properties’ Parc at White Rock in Dallas.
“Today, millennials desire more than just a space to call home, they want to live in a place that showcases their unique tastes and draws upon their life experiences,” said Leura Fine, CEO and founder of Laurel & Wolf. “So, through our partnership with Richman Signature Properties, we are proud to be able to provide residents the opportunity to create a space that truly reflects their wants and needs – a place that celebrates their individual style.”
In addition to the online interior designers, Richman Signature Properties’ collaboration with Laurel & Wolf provides residents with expert insights on interior design trends and a collection of on-trend paint colors selected exclusively for Richman Signature Properties’ to help residents create one-of-a-kind living spaces.
*Additional high res images available upon request.
Parc at White Rock in Dallas and Aurora in Tampa are part of the fast-growing upscale collection of Richman Signature Properties including The Sedona, Grady Square, and The Epic at Gateway Centre in Florida’s Greater Tampa Bay area, and Azura, Palm Ranch and Portico in South Florida. Additional upcoming communities include Infinity LoHi in Denver, Library Tower and F11 in San Diego, Sage at Cerritos in the Los Angeles area and Biscayne 27 in Miami.
Visit RichmanSignature.com and discover luxury rental communities in top markets across the U.S. Join the conversation on social media @LiveatSignature.
About Richman Signature Properties
With more than 30 years of experience in development, construction, asset management and property management and operations in 49 states, The Richman Group recently debuted a new division of the firm, Richman Signature Properties. With the portfolio of luxury apartment residences, they reimagine rental living with an emphasis on individuality, social connectivity, preferred signature amenities and an accommodating resident-focused culture dedicated to elevating renters’ lifestyles. Richman Signature Properties currently has properties in Florida, California, Texas, and Colorado and plans to continue to grow its portfolio across the U.S. Together, The Richman Group has developed nearly 20,000 residential units and owned or asset managed over 100,000 units. For more information, visit http://www.richmansignature.com.
About Laurel & Wolf
Laurel & Wolf is the leading online interior design service that allows you to connect and collaborate with a professional interior designer to create your perfect space. Founded in 2014 by professional interior designer turned entrepreneur, Leura Fine, Laurel & Wolf is transforming the way people live through the power of great design. For more information, please visit http://www.laurelandwolf.com and follow on Instagram, Twitter, Facebook and Pinterest @laurelandwolf.
rbb Communications for Richman Signature Properties
Laurel & Wolf