Aroma Organic Packaging Systems Introducing Innovation for Manufacturers

The Aroma Organic Packaging Company is gaining new grounds in the industry with the introduction of a new packaging system organic that utilize a spray created by scientists based in California. The world is evolving at a fast pace, and there is a need for brands that are specialized in the production of items that will stay on the shelves for an extended period to preserve their products. If these products are not adequately maintained with the right materials, it could cause damage to the products which will result in loss of revenue for the manufacturers.

This challenge was identified by the Aroma Organic Packaging Company and has motivated the brand to work on an innovative product that will ensure the preservation of products for a more extended period. The packaging system which utilizes a spray and designed by the Aroma Organic Packaging Company was put together by a team of scientists from California. These packaging items are available in clear cans, plastic paper, and metal. The essence of the spray is to help the product to retain its excellent form for an extended time and prevent it from getting spoilt.

The ingredients used in producing these preservatives are sourced from fresh fruits and sealed adequately into clear cans which will be used by different producers to ensure the preservation of their products and keep it in good shape for the consumption of their clients. Use of these packaging materials will help producers to maintain their stronghold on the market and promote their brand image.

The Aroma Organic Packaging Company is founded by the renowned billionaire with incredible business acumen, Tarik Freitekh and his long-time associate, Ahmed Sary. The reputable billionaire who has various investment portfolios across all vibrant sectors of the economy is renowned for his ability to discover new opportunities saw an opportunity in the manufacturing industry and want to help more manufacturers with a viable solution that will control the wastage of products when they are not preserved very well. It is a known fact that firms that are into production lose a significant part of their revenues when their goods are messed up and ruined. The introduction of the aroma organic spray which is available in various can sizes will help different producers to preserve their products and ensure they make more money.

For more information, please visit http://www.keeparoma.com.

Media Contact:
Francois HUYNH, PR Manager
PRGLOBALMEDIA
408-427-3005
fhuynh@prglobalmedia.com

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Mi Rancho® Names Dennis Cole Director of Retail Sales

Industry Veteran with 30 Years of Food Sales and Distribution Experience Selected to Expand Mi Rancho’s Retail Channel.

San Leandro, CA, USA — Mi Rancho® (http://www.mirancho.com), a Bay Area food innovator in the production and global distribution of tortillas and Mexican foods, today announced the appointment of Dennis Cole to the position of Director of Retail Sales. Cole will replace the retired Frank Palladino, who launched Mi Rancho’s retail expansion in 2010. Cole brings 30 years of retail sales and distribution experience to Mi Rancho, mostly in the food and grocery business, and will assume responsibility for Mi Rancho’s expanding retail sales channel.

Cole comes to Mi Rancho from Peet’s Coffee, where he served as Operations Manager – DSD/CPG Grocery Division. Over the past three decades, Cole has worked for a variety of name brands such as Pepsi Cola and Kraft Foods. He also has extensive experience in tortilla sales and distribution having managed retail sales for one of the largest tortilla suppliers in the United States.

“We are delighted to welcome Dennis to the Mi Rancho family,” said Manuel Berber, owner and President of Mi Rancho. “Dennis knows the tortilla business and has the expertise we need to build sales through retail outlets across California and the western US. His tenure in the business also means he has the contacts and expertise to help us expand to other regions when the time comes. Mi Rancho maintains a high standard, both in the quality of our products and in our business relationships, and we know Dennis has what it takes to open the right doors for the Mi Rancho brand.”

“When I was approached about the opportunity with Mi Rancho, I recognized the opportunity to promote an amazing product line,” said Cole. “The Berbers have a real passion for the business and for the quality of their tortillas, and I welcome the challenge of helping promote Mi Rancho as a premium tortilla brand up and down the west coast.”

Mi Rancho has been producing high-quality specialty foods since 1939 and has always used the finest ingredients and centuries-old production methods to make authentic tortillas.

About Mi Rancho
Mi Rancho® is an innovator in the specialty foods market specializing in tortillas and Mexican food products. Founded as a family-run Mexican bakery and grocery store in Oakland in 1939, Mi Rancho started to expand in the 1950s, providing tortillas to local restaurants. Today the company remains family owned and operated by the third generation of the Berber family, with plans of succession to the fourth generation currently working within the company. Mi Rancho produces 4.5 million tortillas each day or 1.3 billion tortillas each year, serving various segments including foodservice, retail, industrial, and international. Despite Mi Rancho’s growth, the company is still operated with a passion for excellence and a commitment to produce the best quality tortillas made from local California ingredients.

For more information, visit Mi Rancho on the web at http://www.mirancho.com.

Contact:
Tom Woolf
Director of PR, Gumas Advertising
415-621-7575
twoolf@gumas.com

Beach Taco Restaurant Names House of Berlin Agency of Record for Executing the Public Relations, Branding, Social and Digital Marketing Campaigns

House of Berlin – Article Agency US, has been hired to execute the Public Relations, Branding, Social and Digital Marketing campaigns for Miami Beach’s newest restaurant addition, Beach Taco.

Miami Beach, FL, USA — House of Berlin – Article Agency US, has been hired to execute the Public Relations, Branding, Social and Digital Marketing campaigns for Miami Beach’s newest restaurant addition, Beach Taco.

The international communications and marketing company, headquartered in Miami, FL will be responsible for logo and website development, social and digital engagement, as well as event and community activations to create awareness for the Beach Taco brand.

“Let’s Taco-bout it! We pitched Beach Taco on “Bringing Groovy Back!” The founders explained the concept and it was simple and exciting to create a campaign that will deliver “Fresh & Fast” burritos and tacos on-the-go to beachgoers, as well as late night healthy and affordable meals,” states Owner, Brandi Kolosky – House of Berlin – Article agency US.

Beach Taco is excited to partner with HOB on this new endeavor, one of its owner’s stating, “From the very first meeting with Brandi Kolosky and her team, we not only got a good sense of her stellar work ethic and past performances, but was also strongly drawn to the fact that we were all on the same page from a creative and long-term business perspective.” (Founders of Beach Taco: Joe Marocco, Ted Taylor, and Giovanni Figueroa)

About BEACH TACO
Beach Taco (http://www.beachtacomiami.com) is a Mexican restaurant located in the swanky Miami Beach neighborhood, SOFI (South of Fifth, 1st & Collins Avenue). Serving tacos and burritos, Beach Taco uses locally sourced ingredients for its “Fast & Fresh” tacos on-the-go concept. Staying true to the beach vibe, you can be sure to ride the wave of our daily fresh-made tortillas and salads. Beach Tacos-on-the-go for afternoon and late-night beach-goers wanting healthy affordable meals. Open 12:00pm – 2:00am, Sunday – Wednesday, and 12:00pm – 5:00am Thursday – Saturday.

About AGENCY OF RECORD
HOUSE OF BERLIN – Article Agency US provides companies a strategic advantage in their field, garnering maximum brand exposure with consumers and top media while creating and managing beneficial partnerships. We are a creative communications and branding firm located in Miami, London and Milan. We are committed to generating innovative PR, Marketing and Event campaigns. The energetic team behind HOUSE OF BERLIN – Article agency US has 12+ years of experience providing unparalleled services to a variety of clients in the entertainment, film, fashion, corporate, hospitality, real estate, hotels, music, sports, food/beverage and tech industries. We are an Affiliate Partner to the globally renowned LINKS World Group, headquartered in Miami and South America.

Media Contacts:
Soleil Romano
786-520-5671
soleil@houseofberlin.com

Brandi Kolosky
786-475-7027
brandi@houseofberlin.com

Non-GMO Project Validates Additional Mi Rancho® Tortilla Products in Time for Non-GMO Month

Mi Rancho Reaffirms Commitment to Delivering Healthy, Organic, Non-GMO Products for Both Retail and Foodservice Customers.

Mi Rancho Logo

San Leandro, CA, USA — Mi Rancho® (http://www.mirancho.com), a Bay Area food innovator in the production and global distribution of tortillas and Mexican foods, today announced that six additional organic tortilla products in the company’s retail and foodservice lines have been verified by the Non-GMO Project. Non-GMO verification has been extended to three retail products – Mi Rancho’s small and large organic flour tortillas, and organic whole wheat tortillas – and three foodservice products – Mi Rancho’s 12-inch organic flour, whole wheat, and spinach tortillas.

The Non-GMO Project is a nonprofit organization committed to educating consumers and verifying foods that do not contain genetically modified organisms by validating food sources and food production techniques. Non-GMO Project verification of these six Mi Rancho products comes just in time to celebrate Non-GMO Month in October, sponsored by the Non-GMO Project for retailers, food producers, and distributors to highlight items that are Non-GMO Project Verified.

“Visibility to the GMO status of ingredients allows the consumer the flexibility to make educated dietary choices,” said Joe Trummer, Director of Research and Development for Mi Rancho. “Non-GMO verification reaffirms our commitment to our retail and foodservice customers that we provide high-quality, flavorful tortillas using the best natural ingredients produced using traditional methods. We are also pleased to make this announcement in conjunction with Non-GMO Month as part of our pledge to educate our customers about the benefits of all natural foods.”

Mi Rancho has been producing high-quality specialty foods since 1939 and has always used the finest ingredients and centuries-old production methods to make authentic tortillas. Using only natural preservatives, Mi Rancho delivers fresh, wholesome tortillas with an ambient shelf life of at least 30 days. Mi Rancho plans to have all its organic tortillas verified as Non-GMO as proof to the market that the company uses only the finest natural ingredients.

About Mi Rancho
Mi Rancho® is an innovator in the specialty foods market specializing in tortillas and Mexican food products. Founded as a family-run Mexican bakery and grocery store in Oakland in 1939, Mi Rancho started to expand in the 1950s, providing tortillas to local restaurants. Today the company remains family owned and operated by the third generation of the Berber family, with plans of succession to the fourth generation currently working within the company. Mi Rancho produces 4.5 million tortillas each day or 1.3 billion tortillas each year, serving various segments including foodservice, retail, industrial, and international. Despite Mi Rancho’s growth, the company is still operated with a passion for excellence and a commitment to produce the best quality tortillas made from local California ingredients.

For more information, visit Mi Rancho on the web at http://www.mirancho.com.

Contact:
Tom Woolf
Director of PR, Gumas Advertising
415-621-7575
twoolf@gumas.com

Chef Kevin Binkley: Back to the Kitchen

Chef Binkley has now decided to go back to basics (and get back to the kitchen) by bringing an entirely new concept to the Phoenix Valley in October 2016.

Binkleys Restaurant Logo

Phoenix, AZ, USA — “I didn’t get into this business because I love business,” says Binkley, who’s been a finalist for the prestigious James Beard Best Chef Southwest award for five straight years. “I want to cook food, and the more locations we have, the less I get to do that, and that’s not OK.”

A trained chef that has worked at 2 of the top 13 restaurants in the United States and has been nominated by the James Beard Foundation 5 years running – has gone from owning one award-winning restaurant in Arizona in 2004 to owning four restaurants by 2013. Chef Binkley has now decided to go back to basics (and get back to the kitchen) by bringing an entirely new concept to the Phoenix Valley in October 2016. Located in his previous restaurant Bink’s Midtown – the restaurant is a converted house built in 1928. The dining experience will take guests through different sections of the house – anywhere from the patio, communal dining at the bar, or your own table in the main dining room. The walls will be knocked down between dining room and kitchen and the chefs’ will be delivering the courses and explaining the dishes along the way to guests and asking for instant feedback.

Chef Binkley is known for pushing the boundaries of gastronomic innovation and highlighting the bounty of local, artisanal and house-made ingredients. The restaurant will only be open 4 days a week, Thursdays and Sundays will have one seating and Fridays/Saturdays will have 2 seating’s. An estimated 20 people per seating will be available and staff will be cut down to the minimum. Only one tasting menu will be available with limited substitutions available.

Not only is this story one for a chef re-inventing himself to push more culinary boundaries – but changing the game in Phoenix with an entirely new concept.

For more information, please visit http://www.binkleysrestaurantgroup.com.

Documentary Film on Chef: http://www.vimeo.com/157487216.

Media Contact:
Angelina Gonzales
NThreeQ Media, LLC
2999 North 44th St. #145
Phoenix, AZ 85018
602-908-2285
agonzales@nthreeq.com
http://www.nthreeq.com