“Wellness Travel: Shaping America’s Health & Economy” Report Released by Wellness Tourism Worldwide

Wellness Tourism Worldwide (WTW), a leading wellness tourism research, education and consulting business, is pleased to announce the release of “Wellness Travel: Shaping America’s Health & Economy.”

Wellness Travel Shaping America's Health & Economy

Los Angeles, CA, USA (August 28, 2014) — Wellness Tourism Worldwide (WTW), a leading wellness tourism research, education and consulting business, is pleased to announce the release of “Wellness Travel: Shaping America’s Health & Economy.”

Quoted below in italics is an excerpt from “Wellness Travel: Shaping America’s Health & Economy” outlining who should be involved and why*:

• Medical professionals & wellness practitioners who understand the value of vacations in promoting mental health, physical activity and social engagement
• Parks and recreation professionals and outdoor outfitters who value nature’s solution to a sedentary and urbanized lifestyle
• Museums, cultural attractions and organizations that understand art’s important role to engagement, innovation, creativity and emotional, intellectual, physical and social well-being
• Farms, ranches and food related organizations and companies who seek to preserve local food culture and improve health & sustainability
• Travel businesses, organizations, associations and professionals that understand vacations are a need, not a luxury and that travel is a top contributor to the economy
• Meeting planners and human resource professionals who recognize the growing emphasis on a sustainable work-force and the need to maintain the health of meeting and conference participants
• Organizations that promote family values and understand the need for quality time, personal enrichment and memory making through travel
• Progressive business executives, managers & entrepreneurs who value vacations’ positive impact on productivity and work/life balance
• Labor unions & other organizations representing workers and advocate for employee rights, benefits and compensation
• Insurance companies seeking to reduce claims through wellness promotion and by encouraging physical, social and emotional well-being through an active and engaged way of life
• Teachers, schools, universities, colleges and institutions that promote life-long learning, social studies, creative arts, language skills and educational enrichment
• Social justice organizations that support fair trade and responsible community development
• Environmental organizations that understand that people’s health is tied to the environment in which they live and recreate
• All people who care about work/life balance, quality of life and well-being

Defining wellness has been a challenge to advocates, academics and businesses but even more formidable has been facilitating higher levels of individual, social and national well-being.

Wellness Travel in America: Shaping Health, Businesses & Economy provides unprecedented data on wellness travel in the United States, examining a broad spectrum of stakeholders and confluences between sectors affecting both population and economic health. A culmination of U.S. consumer survey data and extensive research across multiple industries, the report can be used to understand how wellness travel can play a significant role in disease prevention, workplace wellness, vacation policy development, tourism development and destination marketing.

Over 60 tables and figures are contained in this comprehensive 90-page document. The report includes an extensive review of wellness trends, workplace policies, and proprietary data collection and analysis of US consumers interested in healthy travel resulting in a data-driven profile marketers can use to promote their brand.

Epidemic levels of stress, obesity, sleep problems and lack of balance between home and work are drivers to the surging interest in wellness, affecting the way businesses operate. While wellness has garnered attention over the last several years, there has been very little discussion regarding what wellness travel means to U.S. consumers, businesses and the travel industry.

Concepts such as wellness vacations, healthy hotels, and business related wellness perks are on the rise as organizations seek to contain healthcare costs and drive volume and profits.

This report can be used to:

• Better integrate wellness concepts in leisure travel and business
• Gain understanding of wellness travel consumers, their interests, perceptions and needs as well as motivations, decisions and preferences in order to
• Better conceptualize wellness tourism as away to mitigate health, social and environmental problems related to an urbanized, industrialized world
• Improve, innovate and create travel products and services to positively impact health, happiness, productivity and ultimately strengthen America’s economy
• Promote healthy lifestyle vacation travel as an engine for economic growth, personal enrichment and better work/life balance

Wellness Tourism Worldwide Founder & CEO, Camille Hoheb, remarked, “Wellness tourism cuts across multiple sectors to stimulate entrepreneurship, innovation and a more comprehensive approach to population health and financial stability.” Adding, “Wellness Tourism Worldwide is constantly seeking ways to help others achieve their professional success and personal wellness goals and we believe this Wellness Travel: Shaping America’s Health & Economy, provides ample recommendations to do just that.”

Those wishing to get involved in wellness travel are invited to contact Wellness Tourism Worldwide through the contact page http://www.wellnesstourismworldwide.com/contact.html.

The report will be available for purchase online September 2, 2014 at http://www.wellnesstourismworldwide.com.

* The excerpt from “Wellness Travel: Shaping America’s Health & Economy” in this press release is the property of Wellness Tourism Worldwide and any reference, citation or quotation is to be credited as “Wellness Travel: Shaping America’s Health & Economy prepared by Wellness Tourism Worldwide.”

About Wellness Tourism Worldwide: Wellness Tourism Worldwide (WTW) is a leader in education, development and promotion of wellness travel. WTW works with companies, destinations and travel entrepreneurs to deliver meaningful experiences and boost revenue by improving the well-being of guests and clients. (http://www.wellnesstourismworldwide.com)

Media Contact: Camille Hoheb | camille@wellnesstourismworldwide.com | 310-720-1755

Wellness Tourism Worldwide Announces Top 10 Wellness Travel Trends for 2014

2nd Annual Forecast Pre-Release.

Wellness Tourism Worldwide Logo

Los Angeles, CA, USA (October 30, 2013) — Wellness Tourism Worldwide, a leading wellness travel business, is pleased to announce the release of its “Top 10 Wellness Travel Trends of 2014”. The forecast is based on data collection and research conducted throughout the year that consolidated trends across several sectors and industries to bring practical knowledge to both individuals and businesses.

WTW’s data and trend analysis included: site visits, literary review, surveys, interviews and feedback from consumers, travel trade, healthcare professionals, wellness experts and academia.

Camille Hoheb, wellness travel industry expert and founder of Wellness Tourism Worldwide and Editor of the Wellness Travel Journal noted, “The multi-dimensionality of wellness opens the door to a whole new world.” She added, “This forecast will encourage consumers and business to think of vacation travel in new ways. Our data shows that consumers view vacations as an important way to improve health, happiness and productivity. Vacation trips are often a catalyst for transformation and consumers view wellness travel as a personal investment.”

While last year’s forecast focused on the impact of wellness on air transit, hotel accommodation and destinations; this year’s report is focused on business and marketing strategy. The report, “Top 10 Wellness Travel Trends for 2014: Boosting Sales & Maximizing Profits” will be released in January.

Snapshot: Top 10 Wellness Travel Trends for 2014 (descriptions below)

1. Mind Matters
2. The Rise of Wellness Travel Agents
3. La Local Vita
4. Breaking Bread with Wellness Travel
5. Vacation RX
6. Looking for Personal Enrichment
7. Burgeoning Secondary Wellness Market
8. Slow Travel
9. Affluent & Altruistic
10. Spas on a Mission

Mind Matters:
Consumers have caught on to mindful vacations that offer mental restoration. Practices learned on a trip such as meditation, yoga, qi going and journaling can be incorporated at home to help manage stress, improve cognitive capacity and maintain emotional equilibrium.

The Rise of Wellness Travel Agents
With the growing interest in trips to enhance mind, body and spirit, wellness tourism has created a new niche for travel agents to grow or expand their business while offering a personally and professionally rewarding career specialty.

La Local Vita:
Consumers have developed a deeper appreciation for locally relevant and authentic experiences with an emphasis on living “la local vita” (the local life). Mindsets have shifted away from tourist behavior to a keen interest in community-based exploration where getting to know the locals in a meaningful way sweetens the experience.

Breaking Bread With Wellness
Food tourism is a big trend intersecting with wellness travel. In addition to the physical aspect of sustenance; food tours, cooking classes, agriculture and farm-to-table experiences speak to the emotional, social, intellectual and sustainable aspects of well-being.

Vacation RX:
“Take 2 weeks and call me in the morning.” Physicians are now prescribing vacations as an antidote from stress. Doctor’s orders for physical activity in parks are also being written to help combat obesity and diabetes in children.

Looking for Personal Enrichment
With the understanding that wellness is more than fitness and nutrition, consumers are choosing trips that either focus solely on personal enrichment or as a part of their travel plans. Many consumers are viewing vacations, weekend getaways and retreats as a catalyst for change.

Slow Travel:
Have you ever felt pressured to run through your vacation checking off sites to see and things to do? Slow travel advocates changing the pace in order to sip, savor and revel in the vacation experience.

Affluent & Altruistic:
Spurned by personal growth and discovery, affluent travelers value experiences connecting them to charitable causes and local communities. Volunteering on vacation has become increasingly popular and research shows altruism can improve well-being.

Burgeoning Secondary Wellness Market: There is a large segment of travelers who may not opt for wellness retreats or tours but are committed to maintaining their healthy lifestyle on the road. Air transit and hotels are investing resources to attract these guests that are both business and leisure travelers.

Spas on a Mission:
The spa industry is staking a claim on wellness tourism and on wellness in general. Eager to shake the image of pampering for the affluent, spas are repacking and rebranding as wellness providers to attract a larger market.

To request a free download of the Infographic “Top 10 Wellness Travel Trends for 2014” please go to http://www.wellnesstourismworldwide.com.

About Wellness Tourism Worldwide
Wellness Tourism Worldwide’s (WTW) mission is to improve well-being and economic growth through travel by providing market intelligence, education, training, and promotion of wellness travel to destinations, suppliers, sellers and consumers. Our consulting team is responsible for tourism education, development, branding and promotion, healthy destination accreditation, spa operations, hotel management, leisure travel sales, hospital administration & health promotion. WTW publishes the Wellness Travel Journal (WTJ), a monthly e-publication inspiring, educating and motivating readers to invest in themselves through wellness vacations and retreats. Our B2C approach offers advertisers a direct line to consumers worldwide while also linking buyers to suppliers, making WTJ a valuable resource for industry and consumers alike. (http://www.wellnesstourismworldwide.com)

Contact: Camille Hoheb | camille@wellnesstourismworldwide.com | 310 720-1755

Surveys Reveal U.S. Travel Industry Needs A Better Understanding of Wellness Travel: The Guide to Selling Wellness Travel Released

The Guide to Selling Wellness Travel can be purchased through WellnessTourismWorldwide.com.

Wellness Tourism Worldwide Logo

Los Angeles, CA, USA (September 11, 2013) — The surging interest in healthy lifestyles, coupled with the desire for “experiential” travel, is contributing to the growth of the wellness tourism market. Consumers are using vacations to jump-start a health regimen, detox from a digital word, and learn healthier behaviors. While wellness-focused vacations are one of the hottest trends, US travel agents, suppliers and destinations report they need more information in order to successfully sell wellness travel.

According to a series of surveys aimed at travel sellers and travel suppliers conducted by Wellness Tourism Worldwide between 2012 and 2013, respondents identified the following needs:

1) A better understanding of wellness travel products and services

2) A better understanding of wellness travel motivations

3) A better understanding wellness consumer demographics

4) A better understanding of consumer health issues

With epidemic levels of stress contributing to chronic disease, it is no surprise consumers are partaking in vacations designed to benefit mind, body and spirit.

“Health opens the door to a whole new world – as does travel. Wellness travel presents an amazing opportunity for both the travel industry and the clients it serves. It’s both personally and professionally rewarding; everyone wants to be vibrant and well.” said Camille Hoheb, wellness travel expert, Founder of Wellness Tourism Worldwide and Editor of the Wellness Travel Journal.

Ms. Hoheb added, “Over the last couple of years I’ve enjoyed connecting with hundreds of travel sellers who are excited about wellness travel. Yet, they told me they don’t know where to start. That’s how the how-to guide was born. It was written with the input from hundreds of travel professionals and consumers. While The Guide is written specifically for travel agents, it is a useful resource for anyone interested in this niche. I’m happy to share what’s taken me years to learn. The Guide has been released less than two weeks and already one destination gifted copies to all of their guests at their health and wellness travel sellers seminar.”

The Guide to Selling Wellness Travel can be purchased through http://www.wellnesstourismworldwide.com.

Ms. Hoheb is available for interviews to discuss the benefits of specializing in, and selling wellness travel. To request an interview or to book Ms. Hoheb for lectures and workshops, send a request to info@wellnesstourismworldwide.com.

About: The Guide to Selling Wellness Travel is a powerful resource designed with learning objectives and exercises to help you get up to speed quickly so you can grow your business. It also includes a resource chapter with recommended articles, books, groups to join, sites to see and things to do. You won’t find this anywhere else!

About WTW’s New Initiative: Selling Wellness Travel provides knowledge, contacts and resources for travel agents and suppliers to promote wellness vacations and retreats. Selling Wellness Travel provides personalized support, travel agent promotion and customized training solutions.(http://www.sellingwellnesstravel.com)

About: Wellness Tourism Worldwide (WTW) provides market intelligence, education and promotion to destinations, travel sellers and traveler suppliers. WTW’s mission is to improve well-being and economic growth through travel. Our team includes experts responsible for global branding, spa operations, hotel management, hospital administration and healthcare marketing. (http://www.wellnesstourismworldwide.com)

About: Wellness Travel Journal (WTJ) transports inspires, educates and motivates readers to invest in themselves through wellness experiences, vacations and retreats and book their next trip. (http://www.wellnesstraveljournal.com)

About U.S. Vacationers: Health, Happiness & Productivity – The Essential Report for Travel, Hospitality & Wellness Industries helps guide strategy for tourism development & promotion for those seeking to attract affluent U.S. travelers. Over 93% of respondents hold passports, are vested in wellness and place a high value on vacations.

Contact: Camille Hoheb | camille@wellnesstourismworldwide.com | 310 720-1755