Bay Area Tortilla Company to Sponsor Kid’s Zone with Booth to Educate Youngsters About Making Authentic Corn Tortillas.
San Diego, CA, USA — Mi Rancho® (http://www.mirancho.com), a Bay Area food innovator in the production and global distribution of tortillas and Mexican foods, has signed as the exclusive sponsor for the Kid’s Zone for Rubio’s® 2016 Coast Fest Beach Cleanup and Party, to be held at the Oceanside Pier on July 16.
In addition to assisting with the coastal cleanup, Mi Rancho will have a booth where kids can come play a game for prizes and experience the process of making its corn tortillas. The Mi Rancho booth display is designed to be fun for kids as well as educational, using a hands-on, tactile approach to demonstrate the production of tortillas, including dry corn, cooked corn or nixtamal, stone ground masa, and finished tortillas. Mi Rancho will also offer a fun game for the kids to play that focuses on the ocean where they can win great prizes.
“We have been business partners with Rubio’s for some time and we are delighted to be able to expand our relationship through this Coast Fest sponsorship,” said Alex Berber, Business Development Manager for Mi Rancho. “Mi Rancho shares Rubio’s passion for the environment and for sustainable food production. We see sponsorship of the Kid’s Zone as an opportunity to educate kids about responsible food production and good nutrition, and let them have fun in the process.”
Rubio’s restaurants have been preparing dishes using Mi Rancho corn and flour tortillas since 2012. Just as Rubio’s is committed to using only high quality, sustainable ingredients in its dishes, Mi Rancho is committed to providing the highest level of quality and consistency in all its food products. Mi Rancho’s organic corn products are cooked with lime then ground into fresh masa using hand-carved lava stones. The production methods are the same that have been used by Mi Rancho’s family-owned business for generations.
About Mi Rancho
Mi Rancho® is an innovator in the specialty foods market specializing in tortillas and Mexican food products. Founded as a family-run Mexican bakery and grocery store in Oakland in 1939, Mi Rancho started to expand in the 1950s, providing tortillas to local restaurants. Today the company remains family owned and operated by the third generation of the Berber family, with plans of succession to the fourth generation currently working within the company. Mi Rancho produces 4.5 million tortillas each day or 1.3 billion tortillas each year, serving various segments including food service, retail, industrial, and international. Despite Mi Rancho’s growth, the company is still operated with a passion for excellence and a commitment to produce the best quality tortillas made from local California ingredients.
For more information, visit Mi Rancho on the web at http://www.mirancho.com.
Director of PR, Gumas Advertising