Richman Signature Properties and Laurel & Wolf Unveil 2017 Trends for Apartment Interior Design

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Designed Model Homes at Aurora in Tampa and Parc at White Rock in Dallas Offer Glimpse Into Trends, Including Individualism, Simplicity, Refuge From Tech.

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Greenwich, CT, USA — Today’s millennials and Gen Xers are forgoing home ownership and flocking toward apartment rentals in record numbers. And while they’re doing so by choice to maintain their flexible lifestyles in live-work-play environments, they are not willing to sacrifice on style. Historically, apartment communities have shied away from allowing residents to individualize their apartments through painting and other customizations, but Richman Signature Properties (http://www.richmansignature.com), a leader in luxury rental communities with properties throughout the U.S., is doing just the opposite. In fact, the company has teamed up with leading online interior design service Laurel & Wolf (http://www.laurelandwolf.com) to create chic interior design options curated specifically for this demographic.

Living room model at Parc at White Rock in Dallas, Texas*

Living room model at Parc at White Rock in Dallas, Texas*

“We’ve worked with Laurel & Wolf designers to uncover the top trends for apartments that feel like forever homes. It’s all part of our mission to reimagine what rental living looks like for our residents. A major differentiator of our communities is the design flexibility each property offers, not typically found in other apartment communities that have stringent rules for decorating,” said Kristen Gucwa, vice president of marketing for Richman Signature Properties. “Our partnership with Laurel & Wolf is a testament to our commitment to give our residents the opportunity to express individuality through on trend, in demand home design.”

Living room model at Aurora in Tampa, Florida*

Living room model at Aurora in Tampa, Florida*

Beyond the design insights, Richman Signature Properties is making the stylish d├ęcor options a reality for its residents. Upon moving into one of its luxury communities, residents at all Richman Signature Properties may choose to Live Prettier with a complimentary Laurel & Wolf Signature Design package (http://www.laurelandwolf.com/pricing), customized to complement residents’ individual tastes, lifestyle and budget. The service connects residents to work one-on-one with a designer entirely online.

Bedroom model at Parc at White Rock in Dallas, Texas*

Bedroom model at Parc at White Rock in Dallas, Texas*

To demonstrate the trends and showcase to future residents the stylish possibilities for their new home, Laurel & Wolf has created an entirely furnished look for Richman Signature Properties’ newly completed model homes at Aurora in Downtown Tampa and Parc at White Rock in Dallas.

Following are the top apartment interior design trends for 2017 from Richman Signature Properties and Laurel & Wolf, which can be implemented into any apartment home that needs a refresh.

A Shift in Bedroom Space
With an increase in the use of technology and the bustle of everyday life, renters are feeling the need to make bedrooms a sanctuary for rest and relaxation. Millennials and Gen Xers are moving their home offices and TVs out of the bedroom, and shifting to calming colors and monochromatic palettes. Additionally, articulating sconces are taking the place of traditional table lamps in the bedroom. They offer a more direct source of light, creating more peace in the space, and can be ideal for young professionals and couples with differing bed times.

Maximizing Style with Curated Colors
Millennial and Gen X renters are taking a page out of the history books and looking toward more classical color palettes for their homes. This year, we’ll see a rise in popularity of pairing rich pigmented tones in dusty blues and grays with hunter green and wheat accents. Warm, calming colors will be complemented by natural textures to further tie to the need for home sanctuary.

Simplicity and Originality is a Must
When it comes to millennial renters, the big trend is ‘less is more.’ There’s a desire to streamline spaces – to be uncluttered and less fussy than traditional design. For the pieces they do choose, millennials are open to spending a little more money if it makes their room stand out, especially from their friends.

In addition to simplicity, there is a renewed interest in original furniture pieces and mixing design styles to create a one-of-a-kind, simple yet eclectic look. Driven by the desire to be unique, we can expect millennials to purchase more antiques, vintage and one-off pieces over the mass-produced furniture makers.

Going Green (In Moderation)
Recently, Pantone released its 2017 color of the year: Greenery. Greenery is bright, lush and ideal for residents who want to bring that outdoor feel into their homes. While renters may feel more comfortable sticking with neutrals for wall colors, we’ll see a rise in modern takes on plants, e.g., lush terrariums to add a splash of greenery in the home, similar to the living room model found in Richman Signature Properties’ Parc at White Rock in Dallas.

“Today, millennials desire more than just a space to call home, they want to live in a place that showcases their unique tastes and draws upon their life experiences,” said Leura Fine, CEO and founder of Laurel & Wolf. “So, through our partnership with Richman Signature Properties, we are proud to be able to provide residents the opportunity to create a space that truly reflects their wants and needs – a place that celebrates their individual style.”

In addition to the online interior designers, Richman Signature Properties’ collaboration with Laurel & Wolf provides residents with expert insights on interior design trends and a collection of on-trend paint colors selected exclusively for Richman Signature Properties’ to help residents create one-of-a-kind living spaces.

*Additional high res images available upon request.

Parc at White Rock in Dallas and Aurora in Tampa are part of the fast-growing upscale collection of Richman Signature Properties including The Sedona, Grady Square, and The Epic at Gateway Centre in Florida’s Greater Tampa Bay area, and Azura, Palm Ranch and Portico in South Florida. Additional upcoming communities include Infinity LoHi in Denver, Library Tower and F11 in San Diego, Sage at Cerritos in the Los Angeles area and Biscayne 27 in Miami.

Visit RichmanSignature.com and discover luxury rental communities in top markets across the U.S. Join the conversation on social media @LiveatSignature.

About Richman Signature Properties
With more than 30 years of experience in development, construction, asset management and property management and operations in 49 states, The Richman Group recently debuted a new division of the firm, Richman Signature Properties. With the portfolio of luxury apartment residences, they reimagine rental living with an emphasis on individuality, social connectivity, preferred signature amenities and an accommodating resident-focused culture dedicated to elevating renters’ lifestyles. Richman Signature Properties currently has properties in Florida, California, Texas, and Colorado and plans to continue to grow its portfolio across the U.S. Together, The Richman Group has developed nearly 20,000 residential units and owned or asset managed over 100,000 units. For more information, visit http://www.richmansignature.com.

About Laurel & Wolf
Laurel & Wolf is the leading online interior design service that allows you to connect and collaborate with a professional interior designer to create your perfect space. Founded in 2014 by professional interior designer turned entrepreneur, Leura Fine, Laurel & Wolf is transforming the way people live through the power of great design. For more information, please visit http://www.laurelandwolf.com and follow on Instagram, Twitter, Facebook and Pinterest @laurelandwolf.

Media Contacts:
Sloane Fistel
rbb Communications for Richman Signature Properties
305-249-1171
sloane.fistel@rbbcommunications.com

Jamie Glushon
Laurel & Wolf
310.734.7950
jamie@laurelandwolf.com

Richman Signature Properties Announces Two Properties Will Open in Tampa Bay Area This Fall

New Westshore and Downtown Tampa apartment communities offer amenities designed for flexibility, style and social connectivity.

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Tampa, FL, USA — Richman Signature Properties (http://www.richmansignature.com), a leader in luxury apartment communities, announces two new properties opening this fall that are reimagining rental living in the Tampa Bay area. Aurora in Downtown Tampa is set to welcome its first residents in mid-October, and Grady Square in Westshore will open in December.

“Today’s home hunters place a high value on convenience, flexibility and social connectivity, and are increasingly attracted to rental options that offer amenities to match,” said Todd Fabbri, president of The Richman Group of Florida. “From the custom art we’ve installed on the exterior of Aurora to the welcome gifts each resident receives to help enhance their lifestyles, every detail of these new communities was envisioned to meet the needs of today’s savvy Tampa resident.”

Grady Square by Richman Signature Properties in Tampa, Fla.

Grady Square by Richman Signature Properties in Tampa, Fla.

Aurora by Richman Signature Properties in Tampa, Fla.

Aurora by Richman Signature Properties in Tampa, Fla.

Located at 124 South Morgan St. in Tampa, the 351-unit Aurora (http://www.richmansignature.com/florida/tampa-bay-area/aurora) offers 15 floor plan options including chic urban lofts, one-, two- and three-bedroom residences ranging in size from 577 to 1,666 square feet. Aurora is nestled in the heart of Downtown Tampa within blocks of the Tampa River Arts District, Amalie Arena, Channelside Entertainment District, University of Tampa and Curtis Hixon Waterfront Park. Preferred amenities include on-demand fitness classes and a yoga/spin studio within a fully equipped fitness center, a tranquil zen garden, electric car charging stations, bark park, BBQ grills and pavilion, and a resort-style pool with sun deck, private cabanas and spa. Additionally, Aurora is the first Richman Signature community to feature a custom-designed art installation on its exterior that enhances the Downtown Tampa skyline and adds to the property’s unique elements.

Located at 2615 North Grady Ave. in the Westshore area of Tampa, the 300-unit Grady Square (http://www.richmansignature.com/florida/tampa-bay-area/grady-square) offers a live-work-play lifestyle in the heart of the booming business district near more than 200 specialty stores and restaurants, Raymond James Stadium where the Tampa Bay Buccaneers play and George M. Steinbrenner Field, the spring training home of the New York Yankees. Distinctive floor plans for urban lofts, one-, two- and three-bedroom luxury apartments range in size from 574 to 1,628 square feet, all with elevator service. Grady Square delivers preferred signature amenities to elevate residents’ lifestyles, including a zen meditation room with juice bar, enclosed bark park with pet spa, state-of-the-art fitness center with a yoga/spin studio, a fireside lounge with coffee bar, electric car changing stations and business center. At the center of the community, residents will find a tropical swimming pool with a separate hotel-inspired, two-level clubhouse. Grady Square also features a relaxing waterfront with lush grounds and walking paths.

Richman Signature Properties builds communities in carefully chosen locations that cultivate live-work-play environments and enhance the roster of preferred amenities delivered to residents. Each community offers residents a variety of comfortable floor plans and upscale design options to accommodate residents’ needs along with resort-style amenities and a resident-focused culture that encourages individuality and social connectivity.

All residents can take advantage of partnerships with like-minded lifestyle brands to help them Live Easier, Live Healthier or Live Prettier with complimentary memberships to Shipt, Fitbit fitness gear and interior design services from Laurel & Wolf.

Additionally, Tampa’s Richman Signature residents enjoy exclusive perks with local brands. Located across the street from Grady Square, Neiman Marcus Tampa Bay will offer residents of both properties access to VIP events and programs including the Big Night Out Makeover, invites to launch parties and special offers. Nearby restaurants like Yeoman’s Cask and Lion also offer residents special promotions like special happy hours, a signature “Aurora” cocktail and doorstep delivery exclusively for Aurora residents.

Aurora and Grady Square join the fast-growing upscale collection of Richman Signature Properties in Florida, which includes the following opened properties: The Sedona in Tampa’s Westchase community; The Epic at Gateway Centre in St. Petersburg; Palm Ranch in Davie; and Azura in Miami’s Kendall area. Other Richman Signature Properties slated to open this year include Portico in Sunrise near the famous Sawgrass Mills Mall and The Parc at White Rock in Dallas. Additional upcoming communities include Infinity LoHi in Denver, Library Tower and F11 in San Diego, Sage at Cerritos in the Los Angeles area and Biscayne 27 in Miami.

Visit RichmanSignature.com and discover luxury rental communities in top markets across the U.S. Join the conversation on social media @LiveatSignature.

About Richman Signature Properties
With more than 30 years of experience in development, construction, asset management and property management and operations in 49 states, The Richman Group recently debuted a new division of the firm, Richman Signature Properties. With the portfolio of luxury apartment residences, they reimagine rental living with an emphasis on individuality, social connectivity, preferred signature amenities and an accommodating resident-focused culture dedicated to elevating renters’ lifestyles. Richman Signature Properties currently has properties in Florida, California, Texas, and Colorado and plans to continue to grow its portfolio across the U.S. Together, The Richman Group has developed nearly 20,000 residential units and owned or asset managed over 100,000 units. For more information, visit: http://www.RichmanSignature.com.

Media Contact:
Ana Marquez
rbb Communications
305-967-6668
ana.marquez@rbbcommunications.com

Richman Signature Properties Announces Two Property Openings in South Florida This Fall

New amenity-rich apartment communities in Kendall and Sunrise cater to today’s millennials and Gen Xers seeking flexibility that fits their lifestyles.

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Miami, FL, USA — Richman Signature Properties (http://www.richmansignature.com), a leader in luxury apartment communities, announces fall openings for two new properties that are reimagining rental living in South Florida. Azura in Kendall is set to welcome its first residents on Sept. 1, and Portico in Sunrise will open Nov. 1.

“We’re confident about the growth in the South Florida market with a noticeable increase in apartment hunters choosing to rent versus buy,” said Todd Fabbri, president of The Richman Group of Florida. “Today’s savvy home hunter values convenience, flexibility and the freedom to display their individuality. At properties like Azura and Portico, we’re revolutionizing what it means to rent with amenities that match the lifestyles of value-driven millennials and Gen Xers.”

Azura by Richman Signature Properties in Miami, Fla.

Azura by Richman Signature Properties in Miami, Fla.

Portico by Richman Signature Properties in Sunrise, Fla.

Portico by Richman Signature Properties in Sunrise, Fla.

Located at 1955 NW 136th Ave. in Sunrise, the 417-unit Portico (http://www.richmansignature.com/florida/fort-lauderdale-area/portico) offers residents a prime suburban setting within walking distance or close proximity to several office parks, dining options, Sawgrass Mills Mall and The BB&T Center, home of the Florida Panthers and a popular venue for major concerts. The new community offers chic urban lofts, one-, two- and three-bedroom residences, ranging in size from 662 to 1,430 square feet. Preferred amenities include a meditation room, on-demand fitness classes within a fully equipped fitness center, electric car charging stations, numerous courtyards, bark park, BBQ grills and fire pit, and a stunning resort-style pool deck overlooking the lakeside walking path and kayak boat launch, allowing residents to truly enjoy the outdoors.

Located at 12755 SW 136th St. in Kendall, a suburban neighborhood of Miami, the 240-unit Azura (http://www.richmansignature.com/florida/fort-lauderdale-area/azura) is just minutes from the Florida Turnpike and near an abundance of dining and shopping venues. Distinctive floor plans for one-, two- and three-bedroom luxury apartments range in size from 732 to 1,358 square feet. Comprised of eight, three-story buildings, Azura delivers preferred signature amenities to elevate residents’ lifestyles, including a state-of-the-art fitness center with a yoga/spin studio, a fireside lounge with coffee bar, poolside cabanas, a business center and an enclosed bark park. At the center of the community, residents will find two lush courtyards and a swimming pool with a separate 6,683-square-foot, two-level clubhouse.

Richman Signature Properties builds communities in carefully chosen locations that cultivate live-work-play environments and enhance the roster of preferred amenities delivered to residents. Each community offers residents a variety of comfortable floor plans and upscale design options to accommodate residents’ needs along with resort-style amenities and a resident-focused culture that encourages individuality and social connectivity.

All residents can take advantage of partnerships with like-minded lifestyle brands to help them Live Easier, Live Healthier or Live Prettier with complimentary memberships to Shipt, Fitbit fitness gear and interior design services from Laurel & Wolf.

Azura and Portico join the fast-growing upscale collection of Richman Signature Properties in Florida, which includes the following opened properties: The Sedona in Tampa’s Westchase community; The Epic at Gateway Centre in St. Petersburg; and Palm Ranch in Davie. Other Richman Signature Properties slated to open this year include Grady Square in Tampa’s Westshore area, Aurora in Downtown Tampa and The Parc at White Rock in Dallas. Additional upcoming communities include Infinity LoHi in Denver, Library Tower and F11 in San Diego, Sage at Cerritos in the Los Angeles area and Biscayne 27 in Miami.

Visit RichmanSignature.com and discover luxury rental communities in top markets across the U.S. Join the conversation on social media @LiveatSignature.

About Richman Signature Properties
With more than 30 years of experience in development, construction, asset management and property management and operations in 49 states, The Richman Group recently debuted a new division of the firm, Richman Signature Properties. With the portfolio of luxury apartment residences, they reimagine rental living with an emphasis on individuality, social connectivity, preferred signature amenities and an accommodating resident-focused culture dedicated to elevating renters’ lifestyles. Richman Signature Properties currently has properties in Florida, California, Texas, and Colorado and plans to continue to grow its portfolio across the U.S. Together, The Richman Group has developed nearly 20,000 residential units and owned or asset managed over 100,000 units. For more information, visit: http://www.RichmanSignature.com.

Media Contact:
Ana Marquez, rbb Communications
305-967-6668
ana.marquez@rbbcommunications.com