Four Easy Steps to become a Foodie in a Flash and get ready for the Holiday Season

Convenient short cuts minimize effort and maximize the culinary experience.

Pinnacle Foods Group, LLC

Parsippany, NJ, USA (September 7, 2013) — Aspiring food enthusiasts would love nothing more than to spend hours searching for the perfect ingredients to whip up masterpieces in their own kitchens. But the truth of it is that you don’t have to commit much of your time to embrace the foodie lifestyle. From using handy apps, to selecting ready-made home-style ingredients, here are some convenient short cuts to minimize effort and maximize the culinary experience.

Farmer’s Garden™ by Vlasic®

GO PREMIUM
The essence of being a foodie is seizing those chances to make the ordinary, extraordinary. Higher quality foods tend to be more flavorful and rich, and can easily add a wow factor to everyday meals. Go easy. Start by substituting a couple of premium-grade ingredients per recipe. Opt for heirloom tomatoes instead of standard red varieties; sea salt over your regular table salt; or preserves when the call is for jelly. According to Ronna Welsh, chef and founder of Brooklyn’s Purple Kale Kitchenworks, starting with high-quality ingredients will make you a better cook and you’ll be more satisfied with the results.

THE SUPERMARKET IS YOUR FRIEND
A farmer’s market is a great source of fresh foods – and believe it or not, so is your local supermarket. More of your favorite mainstream brands are listening to shoppers’ desire for products that use natural and choice ingredients. How do you find these products as you stroll the store aisles? Look for shorter ingredient labels. Take for example Farmer’s Garden by Vlasic line of premium pickles. The classic American brand has gone back to basics with a selection of artisanal pickles. The label on the back of the mason jar reveals a simple yet powerful recipe that includes fresh cucumbers, garlic, carrot and pepper slices, and natural herbs and spices to deliver a top-quality pickle.

MAKE YOUR FARMER’S MARKET WORK FOR YOU
When you find yourself with a little more time available, such as on weekends, go local and explore the closest farmer’s market. Your vendors are a great source of knowledge, so get to know them. They will gladly tell you what’s in season, help guide your purchase selection, and give you some insider’s cooking and paring ideas. In fact, show up with a menu for a dish you have planned and they’ll point you in all the right directions so that you can fill your shopping basket in mere minutes.

AT YOUR FINGERTIPS
Food bloggers, brands, columnists, you name it! These serious foodies have already done the homework for you and are willing to share their insight – for free! Just by typing in a few key words in a search engine bar, the limitless library of recipes and foodie guidance is literally at your fingertips. Scour the internet for recipes, seasonal dishes, pairing advice, cooking tips, entertaining ideas, and more. Technorati.com lists more than 17,000 food blogs, so be strategic. Start by visiting the top 10 on the list. When you find bloggers you can relate to, keep going back to their sites for more and feel free to ask them for help. Most of them came from other professions and found their passion along the way, like SassyRadish.com or WhiteOnRiceCouple.com, so they know what it’s like to start out fresh. And since the smart phone and tablet are the latest “must-have” tools in the kitchens, don’t forget to visit food sites such as Bon Appétit and Serious Eats to find top food apps worth downloading.

Media Contact:
Mary Sudasassi
Pinnacle Foods Group, LLC
399 Jefferson Road
Parsippany, NJ 07054
305-448-6163
mary.sudasassi@rbbpr.com
http://www.farmersgardenvlasic.com

Creative twists can add a “Wow Factor” to your Labor Day Menu

Suprising food pairings that are sure to excite the taste buds.

Pinnacle Foods Group, LLC

Parsippany, NJ, USA (August 31, 2013) — The stress of planning your Labor Day menu can turn the special holiday into a chore. But whether you’re barbecuing in the backyard or tailgating before the big game, adding a creative twist to your favorite dishes can instantly turn your social gathering into a memorable event – no extra effort necessary.

It’s all about bringing an unexpected ingredient into the mix. Have you ever thought about using powerful flavors in extraordinary new ways such as topping a cake with barbecue sauce, using jalapenos to make ice cream, or perking up deviled eggs with pickles?

Farmer’s Garden™ by Vlasic®

Here are four favorite flavorful ingredients and some unpredictable new ways to use them for a Labor Day menu surprise:

1. Pickles – While you love them all year long, pickles are among the royalty of condiments. Why not let them hold court in dishes where you might not usually expect them? Start with pickles that celebrate the essence of freshness, such as Farmer’s Garden by Vlasic in Kosher Dill Spears or Zesty Garlic Chips. Made with farm-grown cucumbers, hand-picked garlic, carrots, peppers, herbs and spices, each jar is delivered fresh to your grocery store. Free of preservatives and artificial colorings, they’re naturally low-fat and low-calorie. Toss pickles on the grill or use them to add zing to favorite dishes like deviled eggs.

2. Barbecue sauce – Grilled goodies surely would not be the same without barbecue sauce. It makes burgers bodacious and wings take flight. But imagine that spicy, savory punch paired with the intense richness of dark chocolate for a startling culinary match made in heaven. Barbecue sauce adds moisture and excitement to your favorite chocolate cake or cupcake recipe (http://www.thedormesticgoddess.blogspot.com/2012/07/chocolate-barbecue-sauce-cupcakes-with.html).

3. Watermelon – Plenty of fresh fruits find their way onto your plate, but few carry the weight (literally and figuratively) of this staple. Watermelon is a great ingredient for everything from salads and salsa to cocktails and Asian-style stir fry. You can even toss a wedge on the grill. Simply brush the edges with oil first to prevent sticking, grill just enough to warm the melon and add some grill marks, and then top it with thinly shaved prosciutto and blue cheese crumbles for a sweet and savory appetizer.

4. Jalapeno peppers – You love them on nachos and they wake up any omelet, but have you ever thought of adding jalapenos to ice cream? The combination of heat from the peppers, sweet from other ingredients such as fruit, and the coolness of the frozen treat make for a stimulating and unique experience. Pull out your ice cream maker and whip up a batch of chocolate jalapeno ice cream or mango-jalapeno sorbet. It’s easy to find such recipes online and in no time at all, you’ll create a dessert that’s both hot and cold and will keep people talking until Christmas.

If you’re ready to get adventurous with your ingredients, try this deviled egg recipe from Vlasic, which marries two tastes into one blissful union of flavor:

DEVILED EGGS PICKLE BOAT

Ingredients:
– 6 eggs
– 1 teaspoon of mustard
– 3 tablespoons of mayonnaise
– 1 tablespoon of chives
– 1/2 a Farmer’s Garden Kosher Dill Half, finely chopped
– 2 pieces of red pepper from the Farmer’s Garden jar, finely chopped
– 1/2 Farmer’s Garden Kosher Dill Half, sliced thin into half moons for garnish
– Salt and pepper to taste

Directions:
Boil or steam the eggs for 13 to 15 minutes. Immediately remove the eggs from the hot water and place in ice water to cool. When eggs are cool enough to handle, peel the shells, and split the eggs in half, separating the yolks from the whites.

Place yolks in a bowl with mustard, mayo, salt and pepper, chives, chopped pickles and chopped red pepper. Mix until smooth and creamy. Set aside.

Place two half-moon pickle slices in each egg white half. Fill remaining egg white with yolk mixture, using a spoon or a piping bag. Top deviled eggs with fresh parsley and chill until ready to serve.

Log on to http://www.farmersgardenvlasic.com/recipes for more great pickle recipes.

Media Contact:
Mary Sudasassi
Pinnacle Foods Group, LLC
399 Jefferson Road
Parsippany, NJ 07054
305-448-6163
mary.sudasassi@rbbpr.com
http://www.farmersgardenvlasic.com