KastKing™ Launches Fundraising Program for Breast Cancer Awareness

Eposeidon Logo

KastKing™ will donate all profits from the sale of KastKing™ Pink Braided Fishing Line during October to Breast Cancer Research and reward creative talents.

The Think Pink Challenge - Reel Man Fish Pink

Hempstead, Long Island, NY (September 30, 2014) — During the month of October KastKing™ is donating 100% of profits from KastKing™ Pink Braided Fishing Line (http://www.eposeidon.com/braid-fishing-line) to breast cancer research. The Reel Men Fish Pink program challenges men to “spool it pink,” and initiate conversations with their male friends about supporting the women in their lives to be screened for breast cancer. The KastKing™ fundraising program begins October 1 and runs until October 31, 2014.

KastKing Pink Braided Fishing Line

“We are reaching out to a few in the fishing community to spool up their fishing reels with pink braided line and have them use their social media channels to in turn challenge three or more others to do the same,” says Eposeidon Inc.’s Marketing Director Tom Gahan. “We’d like to see how big this fundraising effort can get. We feel that equally important to raising money is encouraging guys to be supportive of their gal’s health care issues and talking with them about getting a mammogram.” Eposeidon, Inc. is the parent company of KastKing™ brands. Braided fishing line is used for many fishing techniques in saltwater and freshwater. Pink is the official color for breast cancer awareness in October.

Eposeidon will select five of the most creative, educational, or touching YouTube videos or Facebook stories that challenge others to participate. A dozen roses will be sent on behalf of the winners to the most important woman in their life.

A woman currently living in the U.S. has a 12 percent, or 1 in 8, lifetime risk of being diagnosed with breast cancer – compared to a 1 in 11 risk in the 1970s. Women diagnosed at early stages of breast cancer have a higher five-year relative survival rate. According to the American Cancer Society, the five-year relative survival ranges from 99 percent for localized disease (confined to the breast) to 25 percent for distant-stage disease (spread to other organs).

The money being donated will go towards breast cancer research and to help women without health insurance to get free mammogram.

“With so many issues out there, we know that it’s hard for some people to donate their time and creative talents. We realize that many will take part out of their own goodness, but we wanted to keep it interesting and spur people to action,” says Tate Qui, CEO Eposeidon. “A lot of people doing a little bit can make a big difference. We are proud to support issues such as breast cancer awareness and we are ready to jump in and do our part. Our Reel Men Fish Pink challenge with our pink braided fishing line is one of many other support programs we will put forward in the future.”

ABOUT EPOSEIDON:

Eposeidon (http://www.eposeidon.com) is an e-commerce company (Eposeidon Outdoor Adventure, Inc.) that brings a fresh, innovative approach to anglers by offering quality products at the best prices and no cost, or low cost shipping. Eposeidon’s goal is to exceed expectations through outstanding customer service and superior product value to their customers. Eposeidon is continually expanding its product lines, which include KastKing™ fishing line, fishing reels, and fishing rods, MadBite fishing lures, Ecooda reels, and other fishing tackle products, to meet individual fishing equipment needs. Eposeidon is headquartered in Hempstead, NY, USA and sells fishing tackle products globally. Eposeidon is the sole North American Distributor for Ecooda fishing reels.

Media Contact:
Tom Gahan
Director of Marketing
Eposeidon Outdoor Adventure, Inc.
US Headquarters: 1-855-830-7430
tgahan@eposeidon.com
http://www.eposeidon.com

The Think Pink Challenge; Reel Men Fish Pink

Eposeidon LogoEposeidon Outdoor Adventure, Inc. kicks off a campaign to raise awareness and funds for breast cancer research.

Hempstead, Long Island, NY (September 9, 2014) — Eposeidon, Inc.’s KastKing Division, the makers of high quality affordable braided fishing line, has announced a campaign to promote awareness and raise funds for breast cancer research and early detection.

KastKing Pink Braided Fishing LineKastKing will donate all net profits from every sale of their KastKing Pink Braided Fishing Line in all sizes through their website http://www.eposeidon.com during the month of October, which is Breast Cancer Awareness Month. Pink is the official color for breast cancer awareness.

KastKing’s will track all purchases of their KastKing Pink Braided Fishing Line through their website http://www.eposeidon.com. At the end of October the amount will be donated to fund breast cancer research. The company offers free shipping on orders over $20.

KastKing’s program will be promoted through Social Media with a Think Pink Challenge. The campaign slogan is — “The Think Pink Challenge; Reel Men Fish Pink.” Members of Team Eposeidon, the company’s angler support staff, which has male and female members, will publicly challenge at least 3 other anglers to “Spool it with Pink” and encourage them to challenge others either through Youtube or Facebook posts, or both. Eposeidon’s Think Pink Challenge will begin ramping up in September, begin October 1st and run through October 31. Eposeidon wants to encourage men to support the women in their lives with early detection through mammograms and doctor’s visits.

According to breastcancer.org, “Mammograms don’t prevent breast cancer, but they can save lives by finding breast cancer as early as possible. For example, mammograms have been shown to lower the risk of dying from breast cancer by 35% in women over the age of 50.”

“Many lives and families have been touched by breast cancer,” says Tom Gahan, Marketing Director at Eposeidon. “This is our chance to reach out to the angling community, which mostly consists of men, to make a difference. The campaign encourages male anglers to ‘man up’ and load their fishing reels with pink fishing line for a great cause. We’re hoping women persuade their guys to ‘Fish Pink’ and in turn, men will support and encourage other women in their lives to have a mammogram and look after their health and inspire their male friends to also spool up with pink line.”

Pink fishing line has a practical feature. It becomes “invisible” at relatively shallow depths as pink is in the red spectrum, which is the first color to disappear in the water column. KastKing braided lines are offered in 10 lb. through 150 lb. test.

“October, breast cancer awareness month, also marks the beginning of the traditional holiday shopping season, says Eposeidon’s CEO Tate Cui. “Some may wish to purchase pink line as a gift during October and carry the awareness forward to next season. Next spring it may generate some conversations about how people can help with breast cancer, encourage their family members to be tested, or increase their awareness or donate. We hope to reach thousands of anglers. We are proud to support breast cancer research.”

Media Contact:
Tom Gahan
Director of Marketing
Eposeidon Outdoor Adventure, Inc.
Direct Line: 631-369-0063
Main Office: 1-855-830-7430
tgahan@eposeidon.com
http://www.eposeidon.com