Lazy Tree Ranch Consulting With Disc Golf Professionals on Course Design

Brewpub, food, bark park, playground all compliment the setting and add to the family friendly atmosphere.

Liberty Hill, TX, USA — Lazy Tree Ranch (, a new events venue currently under construction in west Liberty Hill near Bertram, is consulting with disc golf industry professionals on the construction of a disc golf course at the events facility. The course, yet to be named, will have challenging holes with a fair amount of obstacles (trees).

Managing partner and co-founder Carl Braun is excited about the prospects. “We were approached by the disc golf community about creating something special at Lazy Tree Ranch. The greater Austin area is the epicenter for disc golf enthusiasts worldwide. Adding disc golf to our venue along with the Hops and Grapes brewpub, bark park, soccer field and play area will definitely put us on the map.”

Professional Disc Golf Association @PDGA players Thomas Stricklin and Kristen Womac are ecstatic about the opportunity.

“Thomas and I visited Lazy Tree Ranch a couple weeks ago and were amazed with the possibilities for a professional disc golf course on the property. As PDGA amateurs, with numerous career wins we have always wanted to participate in a project of our own where we had control over the creation of a world class disc golf course. Now, having invested as co-owners we’ll have a chance to put our stamp of approval on the project along with other disc golf enthusiasts,” noted Kristen “Kiki” Womac.

@LazyTreeRanch was founded in 2016 to become the area’s largest concert and events center. The 10.6 acre track is covered in one-hundred year old oak trees and has a huge grass field (150,000 sq ft) for soccer, events, concerts and of course disc golf. The Hops and Grapes Brewpub with beer, food and wine is expected to open later this year.

PDGA disc golfers can see a video and invest in the Lazy Tree Project starting at $100 on in a Regulation C crowdfunding effort. Special perks for disc golf enthusiasts will be offered. Terms on the website.

For more information, contact:
Carl Braun

Thomas Stricklin

The New Version of The KISS ORM for Android has Arrived

Software Tree announces version 2.0 of JDXA ORM product for Android.

Campbell, CA, USA — Software Tree, an innovator in data integration technologies, today announced JDXA 2.0, a versatile and lightweight Object Relational Mapping (ORM) software framework for Google’s Android platform. JDXA significantly simplifies and accelerates the development of mobile apps by eliminating the need for low-level coding that involves tedious SQL programming. On top of an already available comprehensive set of ORM features, JDXA 2.0 adds performance improvements and new APIs to further provide flexible mapping capabilities like bulk updates, lazy fetching, and auto-initialization of primary key attributes.

JDXA offers a non-intrusive POJO (Plain Old Java Objects) friendly programming model to Android developers. Based on some well thought-out KISS principles, JDXA easily supports complex object modeling including inheritance, one-to-one, one-to-many, and many-to-many relationships. JDXA also offers convenient persistence for JSON (JavaScript Object Notation) objects.

“JDXA is one of the easiest Android ORM frameworks I have worked with so far,” says Lakitha Samarasinghe, Mobile Tech Lead at Fidenz. “I was up and running with JDXA in literally a few minutes. I am really impressed by its non-intrusiveness and comprehensive feature set, especially its support for JSON object persistence.”

“We take delight in increasing developers’ productivity with practical products,” says Damodar Periwal, Founder, President & CEO of Software Tree. “Thanks to great feedback from many JDXA users, we have carefully enhanced our product and the associated documentation. These enhancements and many new sample projects will make it easier for mobile developers to write intuitive object-oriented code to efficiently access SQLite databases on Android devices.”

A free 30-day evaluation version of JDXA ORM is available from Software Tree’s website at

About Software Tree
Founded in 1997, Software Tree is a Silicon Valley-based technology leader in providing superior software infrastructure that simplifies data integration. Software Tree has licensed its ORM products to leading-edge organizations around the world, such as British Telecom, Xerox, Los Alamos National Labs, UAB Medical Center, Electronic Arts, and Darden Business School. For more information, visit

Note: JDX, JDXA, “JDX for Android”, “The KISS ORM” are trademarks of Software Tree, LLC. Android is a registered trademark of Google. Java is a registered trademark of Oracle. All other marks are the property of their respective owners.

Media Contact:
Damodar Periwal
Software Tree, LLC

Cybersecurity Keynote Speaker Edgar Perez Launches Global Cybersecurity Awareness Training Offering

Well-known keynote speaker Edgar Perez has assembled a team of cyber experts that provides essential cybersecurity awareness training to reduce the risk that employees and partners can fall victim to sophisticated phishing or social engineering methods and unknowingly serve as entry points into the firm’s information and data systems.

New York City, NY, USA — Renown cybersecurity speaker Edgar Perez is offering 360° Cybersecurity Awareness Training services for Forbes Global 2000 companies, in the wake of the large-scale WannaCry ransomware attack that leveraged malicious software stolen from the National Security Agency and exposed vulnerabilities in Microsoft Windows computer systems in almost 150 countries.

Today cybersecurity is top of mind for management. That same cannot be said of all employees, who need to be appropriately trained and evaluated on a consistent basis. That is where’s offering becomes critical; it offers the world’s first 360° Cybersecurity Awareness Training that effectively prepares employees at all levels of the organization, from the interns all the way up to the chairman, CEO and board members.

Any employee of major organizations can be exposed today to a sophisticated phishing attack. provides a baseline analysis to understand how ready the client organization is to respond to this type of attacks; once training is complete, its readiness is benchmarked to the baseline assessment as well as competitors in the same industry.

Edgar Perez, author of The Speed Traders and Knightmare on Wall Street, is a recognized futurist, keynote speaker and director of programs targeted at board members, chief executive officers and senior executives looking for new ways to gain and maintain a competitive business advantage.


• “Your presentation was the real highlight of the Emerging Markets Investments Summit. You clearly have the connections in the industry and are very well connected.” Alex Ritson, BBC News Presenter at The Newsroom, World Business Report and Business Matters (United Kingdom)

• “I would like to show my appreciation on your willingness to share your insights about cybersecurity. We would certainly have you in mind as we move forward to deal with this very important issue.” Nik Hasyudeen, former President of the Malaysian Institute of Accountants (Malaysia)

• “It was such a pleasure to have you participate in our conference. The feedback was great and the information you shared with the audience was invaluable. Once again, thank you for your contribution in making the event a success.” Holly Chudzy, Corporate Events Coordinator, Peters & Co. (Canada)


According to The New York Times, malicious software, transmitted via email and stolen from the National Security Agency, exposed vulnerabilities in computer systems in almost 150 countries in one of the largest “ransomware” attacks on record.

Cyberattackers took over the computers, encrypted the information on them and then demanded payment of $300 or more from users to unlock the devices. Some of the world’s largest institutions and government agencies have been affected, including the Russian Interior Ministry, FedEx in the United States and Britain’s National Health Service.

As people were fretting over whether to pay the digital ransom or lose data, attackers might be pocketing more than $1 billion worldwide before the deadline runs out to unlock the computers.

While most cyberattacks are inherently global, this one seems more virulent than most. It had spread to all corners of the globe, with Russia hit the worst, followed by Ukraine, India and Taiwan, said Kaspersky Lab, a Russian cybersecurity firm.

Mr. Edgar Perez is a published author, business consultant for billion-dollar private equity and hedge funds and Council Member at the Gerson Lehrman Group, Guidepoint Global Advisors and Research International, with subject matter expertise in cyber security, investing, trading, financial regulation (Dodd-Frank Act) and market structure.

He is author of Knightmare on Wall Street, The Rise and Fall of Knight Capital and the Biggest Risk for Financial Markets (2013), and The Speed Traders, An Insider’s Look at the New High-Frequency Trading Phenomenon That is Transforming the Investing World, published in English by McGraw-Hill Inc. (2011), Published in Mandarin by China Financial Publishing House (2012), and Investasi Super Kilat, published in Bahasa Indonesia by Kompas Gramedia (2012).

Mr. Perez is course director of Cybersecurity Boardroom Workshop, How Boards of Directors and CXOs Can Build the Proper Foundation to Address Today’s Information Security Challenges, and The Speed Traders Workshop, How High Frequency Traders Leverage Profitable Strategies to Find Alpha in Equities, Options, Futures and FX; he has presented his workshops in Singapore, Hong Kong, Sao Paulo, Seoul, Kuala Lumpur, Warsaw, Kiev, New York, Singapore, Beijing, Shanghai. He contributes to The New York Times and China’s International Finance News and Sina Finance.

Mr. Perez has been interviewed on CNN’s Quest Means Business, CNBC’s Squawk on the Street, Worldwide Exchange, Cash Flow and Squawk Box, FOX BUSINESS’s Countdown to the Closing Bell and After the Bell, Bloomberg TV’s Market Makers, CNN en Español’s Dinero, Petersburg – Channel 5, Sina Finance, BNN’s Business Day, CCTV China,,, Leaderonomics, GPW Media, Channel NewsAsia’s Business Tonight and Cents & Sensibilities. In addition, Mr. Perez has been featured on Sohu,, Yicai, eastmoney, Caijing,, 360doc, AH Radio,, CITICS Futures, Tongxin Securities,,, Caixin, Futures Daily, Xinhua, CBN Newswire, Chinese Financial News,, International Finance News,,,, The Korea Times, The Korea Herald, The Star, The Malaysian Insider, BMF 89.9, iMoney Hong Kong, CNBC, Bloomberg Hedge Fund Brief, The Wall Street Journal, The New York Times, Dallas Morning News, Valor Econômico, FIXGlobal Trading, TODAY Online, Oriental Daily News and Business Times.

Mr. Perez has presented to the Council on Foreign Relations, Vadym Hetman Kyiv National Economic University (Kiev), Quant Investment & HFT Summit APAC (Shanghai), U.S. Securities and Exchange Commission (Washington DC), CFA Singapore, Hong Kong Securities Institute, Courant Institute of Mathematical Sciences at New York University, University of International Business and Economics (Beijing), Hult International Business School (Shanghai) and Pace University (New York), among other public and private institutions. In addition, Mr. Perez has spoken at a number of global conferences, including Cyber Security World Conference (New York), Inside Market Data (Chicago), Emerging Markets Investments Summit (Warsaw), CME Group’s Global Financial Leadership Conference (Naples Beach, FL), Harvard Business School’s Venture Capital & Private Equity Conference (Boston), High-Frequency Trading Leaders Forum (New York, Chicago), MIT Sloan Investment Management Conference (Cambridge), Institutional Investor’s Global Growth Markets Forum (London), Technical Analysis Society (Singapore), TradeTech Asia (Singapore), FIXGlobal Face2Face (Seoul) and Private Equity Convention Russia, CIS & Eurasia (London).

Mr. Perez was a vice president at Citigroup, a senior consultant at IBM, and a strategy consultant at McKinsey & Co. in New York City. Previously, he managed Operations and Technology for Peruval Finance. Mr. Perez has an undergraduate degree in Systems Engineering from Universidad Nacional de Ingeniería, Lima, Peru (1994), a Master of Administration from Universidad ESAN, Lima, Peru (1997) and a Master of Business Administration from Columbia Business School, New York, with a dual major in Finance and Management (2002). He belongs to the Beta Gamma Sigma honor society. Mr. Perez is an accomplished salsa and hustle dancer and resides in the New York City area.

Media Contact:
Julia Petrova
Media Relations Coordinator
The Speed Traders

FED Publishing Releases New Book, “Fables for Wisdom Seekers Young and Old” by Barbara A. Meyers

Fables for Wisdom Seekers Young and Old, by Barbara A. Meyers, shares with us stories that help children deal with many of today’s issues.

Henniker, NH, USA — Barbara A. Meyers’s Fables for Wisdom Seekers Young and Old helps you guide children through many of today’s difficult issues.

Following in the legacy of teaching stories, Fables for Wisdom Seekers Young and Old invites caring adults and children ages 6-11 to explore together ideas about building self-esteem, the challenges of being a member of a family, school, and community, as well as being a citizen of the world.

Each fable is accompanied by a series of suggested talking points to support adults in deepening the story and moving it from the realm of fantasy to the everyday world of the child and reader. These conversations join the natural instincts of children – their curiosity, intuitive knowing, zest for learning, open-hearted caring, innate wisdom and joy in playing – with the wisdom adults have gained through experience. Together children and adults build a bridge to a future in which our ways of being reflect what is fair and just for all who share this planet.

“I really loved this book and can see so many possibilities of integrating it in my classroom.” ~Rogene Carter

Author Barbara Meyers, MSW, is a clinical social worker with a private practice in New Hampshire. She works with children, adolescents, adults, and families often drawing upon stories and their embedded lessons as teaching tools. In 2006, she was named New Hampshire’s Social Worker of the Year. Both teacher and learner, writing has been a life-long companion and has helped her to make sense of the world around her. Her first book, Common Ground, Uncommon Gifts: Growing Peace and Harmony through Stories, Reflections, and Practices in the Natural World connects her travels in the wilderness and resulting learnings with the Native American Medicine Wheel.

Genre – self-esteem, bullying, fables, wisdom, teaching stories, parents, teachers, counselors, children 6-11, animals, family therapy, school counselors, conversations, humanness

The ebook version of Fables for Wisdom Seekers Young and Old ISBN 9781506904115, published by First Edition Design Publishing (, is available on-line wherever ebooks are sold. The 112 page print book version, ISBN 9781506904122, is published by First Edition Design Publishing and distributed worldwide to online booksellers.

Media Contact:
Barbara A. Meyers

FED Publishing Releases New Book, “Sanity and Success for Working Women: A Quick Guide to Survive and Thrive in the Corporate World” by Marilyn J. Fettner & Linda I. McCabe

Sanity and Success for Working Women: A Quick Guide to Survive and Thrive in the Corporate World, by Marilyn J. Fettner, MCC, NCC, LCPC and Linda I. McCabe, is a quick useful reference for corporate women.

Northbrook, IL, USA — Fettner and McCabe’s Sanity and Success for Working Women: A Quick Guide to Survive and Thrive in the Corporate World is a quick reference guide for women in corporate America! With strategies to increase work-life balance, navigate workplace dilemmas and improve relationships – you’ll discover ideas to gain respect, solutions for career advancement and challenges such as women as leaders and getting a raise. Find practice exercises to develop your skills, and best of all – this treasure fits in your purse.

In today’s world, women often feel they are losing their sanity. As they strive for career success, while trying to manage home and family responsibilities, they encounter barriers that keep them from career advancement and achieving the success they deserve. Yet they continue to struggle to attain the ever elusive work-life balance.

You don’t want to miss out on this important book that levels the playing field for working women.

“As a working woman in a large corporate company, I am constantly battling “the good ole boys club”. This book has some great techniques to help women change their behaviors and get ahead. I highly recommend this book for all working women as I think this applies across the board.” ~J.G.

Linda is President and Founder of Optimal Level, a sought-after consulting firm helping business owners, professionals, and corporations increase revenues and solve business issues. She took a small scrap iron and metal business and turned it into a multimillion dollar success and was voted one of Chicago’s Most Influential Women in Business. Linda is also the author of Optimal Level, A Woman’s Guide to Meeting Life’s Challenges. For more information, visit

Marilyn Fettner, MCC, NCC, LCPC is President of Fettner Career & Life Counseling, a highly-regarded career and life counseling firm she founded in 1998. Marilyn works with individuals and couples to help them implement practical strategies to improve their work and personal lives. She has appeared as a guest career consultant on Fox TV’s Good Day Chicago and NBC TV’s Starting Over. Marilyn has also been listed in Who’s Who of American Women and is quoted in Crain’s Chicago Business, the Chicago Tribune’s Employment Outlook, and Today’s Chicago Woman Magazine. For more information, visit

Genre – women in the corporate workplace, women and work issues, women and work-life balance, women and equal pay, career strategies for women, women and career advancement

The ebook version of Sanity and Success for Working Women: A Quick Guide to Survive and Thrive in the Corporate World ISBN 9781506903132, published by First Edition Design Publishing (, is available on-line wherever ebooks are sold. The 70 page print book version, ISBN 9781506903125, is published by First Edition Design Publishing and distributed worldwide to online booksellers.

Media Contact:
Marilyn J. Fettner

First Edition Design Publishing Releases New Book, “Fangs, Claws, and Camouflage: Zombie Problems” by Frances Applequist

Fangs, Claws, and Camouflage: Zombie Problems, by Frances Applequist, introduces the seductive vampire leader Avianna and her fight against evil.

Raleigh, NC, USA — Frances Applequist’s Fangs, Claws, and Camouflage: Zombie Problems brings together vampires, werewolves, the US Marines, the militia and a powerful witch in a battle to save a town overrun by zombies.

The fight begins eight-hundred years earlier with the brave child who became a willful adult, and then the powerful and seductive vampire leader. While other humans hide, two frightened, but stubborn, coeds brave terrifying zombie hordes to document the truth.

One of the ironies of Frances Applequist’s life is that her short stories were published before she took her first college class, before she became a writing tutor, before she earned her Bachelor’s and Master’s Degrees in English Literature, and before she became immersed in college-level teaching. With her husband’s support and her children’s encouragement, she balances her love for family, her love for teaching, and her love for writing.

“Fangs, Claws & Camouflage is an incredible story of supernatural creatures like Avianna and her companions who come to the aid of the humanity against hordes of beings bent on their destruction. A must read!!!” ~Mary Hartshorn (5 Star Review)

“Applequist’s seemingly unlimited knowledge of military maneuvers and terminology make this an interesting read for the male audience while it has romance and a foreign influence for the female readers.” ~E.C. (5 Star Review)

“The section of the book that described the actual zombie battle was a page turner…” ~AC

Genre – Novel, Fiction, Vampires, Werewolves, Marines, Militia, Witches, Wiccan, Zombies, Horror

The ebook version of Fangs, Claws, and Camouflage: Zombie Problems ISBN 9781506902432, published by First Edition Design Publishing (, is available on-line wherever ebooks are sold. The 256 page print book version, ISBN 9781506902418, is published by First Edition Design Publishing and distributed worldwide to online booksellers.

Media Contact:
Frances Applequist

Fulham Introduces LinearHO DC LED Modules at Lightfair International 2017

New LinearHO LED DC Modules with extruded aluminum heat sink are designed for High Output Applications such as High Bays, Vapor Tights and Troffers.

Philadelphia, PA, USA — At Lightfair International 2017 this week, Fulham Co., Inc., a leading supplier of lighting components and electronics for commercial and specialty applications, will unveil its new line of LinearHO DC LED modules. These LinearHO modules are ideal for use in high-bay applications, vapor tights, troffers, and other linear luminaires for environments where high output lighting is needed in a damp environment.

The LinearHO DC LED modules are high lumen, high efficacy units designed for use in Class 2 lighting systems and are compatible with constant current and 36Vf drivers, including most of Fulham’s LED drivers and emergency lighting systems. There are three LinearHO modules: a 22-inch unit that delivers 7,000 lumens up to 1250mA), a 44-inch unit with 7,800 lumens (up to 1400mA), and a 44-inch unit with 13,300 lumens (up to 2400mA). All three models come with magnets pre-mounted for easy installation, and are self thermally managed thanks to the extruded aluminum design. The modules come with a pin connector and provided with a push-in connector harness for easy installation.

“We are seeing more demand for high-output linear LED modules for outdoor applications and harsher environments, such as linear high bay application,” said Russ Sharer, Vice President of Global Marketing. “Our LinearHO modules are ideal for new installations and retrofits and can be installed within minutes. These modules are another example of Fulham’s commitment to clever lighting design, so we can provide OEMs and installers with LED modules that are more versatile, standards compliant, and easy to customize and install.”

Fulham’s LinearHO DC LED modules are ideal replacement for Fluorescent T5HO used in high bays as well as in troffers. They are designed to be installed within four-foot or eight-foot vapor tights, and there is a diffused lens accessory available that can be snapped on so there are no tools or additional components required. The new modules also meet UL8750 standards, RoHS compliant, and suitable for DLC applications.

Fulham will be displaying the new LinearHO DC LED modules in booth 3101 at Lightfair 2017. Fulham’s line of LED lighting units is available from Fulham locations worldwide. For more information, visit

About Fulham
Fulham Co., Inc. is a leading global provider of intelligent, socially-conscious sustainable commercial lighting components and electronics for use in commercial general lighting, parking structure, signage, horticultural, UV and other applications. The company develops and manufactures a variety of award-winning LED and emergency products, as well as legacy products across multiple lighting platforms. Fulham sells its lighting solutions worldwide through original equipment manufacturers (OEMs) and electrical equipment distribution channels. Headquartered in Hawthorne, Calif., the company has sales and/or manufacturing facilities in the Netherlands, China, India and the UAE. For more information, visit

Media Contact:
Andy Firchau
Marketing Manager
Fulham Co., Inc.
Phone: +1 (323) 779-2980, ext. 1252