What Goldman Sachs, HTC, Citi, Sony and Metlife, Will Discover on November 7 @WearableCompCon

Golden Networking

Building off of the momentum of past successful conferences, Golden Networking brings Wearable Computing Conference 2013 New York City (www.wearable-computing-conference.com), “Revolutionizing the Human Experience Through Next-Generation Technology”, November 7.

Goldman Sachs

New York City, NY, USA (November 3, 2013) — Goldman Sachs, HTC, Citi, Sony and Metlife are just a few of the hundreds of companies that will be represented at Golden Networking’s Wearable Computing Conference 2013 (http://www.wearable-computing-conference.com), “Revolutionizing the Human Experience Through Next-Generation Technology”.

Indeed, as reported by The Wall Street Journal, big and medium-sized companies are putting wearables to work. Companies are figuring out how to use those kinds of gadgets to improve their business. They’re giving wearables to employees and customers to gather subtle data about how they move and act-and then use that information to help them do their jobs better or improve their buying experience.

For businesses, these gadgets represent a tremendous opportunity, but there is also a big risk involved. People will naturally resist real-world intrusions into their privacy, so businesses need to be very careful about asking employees and customers to strap gadgets on their heads, chests and wrists.

Early experiments with these gadgets have yielded a couple of valuable lessons. If companies push for wearable gadgets to pursue heavy-handed objectives, like ratcheting up efficiency or productivity, the move will invariably backfire and hurt morale. Instead, companies need to link up their goals with individual goals-such as using wearables to make an employee’s job safer or more interesting, or giving customers a better deal.

To get a sense of what this approach looks like, consider the Hitachi Business Microscope-a gadget about the size of a company ID badge that workers wear on a lanyard around their neck.

The device is packed with sensors that monitor things like how workers move and speak, as well as environmental factors like light and temperature. So, it can track where workers travel in an office, and recognize whom they’re talking to by communicating with other people’s badges. It can also measure how well they’re talking to them-by recording things like how often they make hand gestures and nod, and the energy level in their voice.

Workers can see how their communication habits and energy levels change depending on whom they’re meeting or where-a one-hour brainstorming session with five colleagues where they energetically contributed, compared with the session where they just sat there.

The gadget’s LCD screen displays real-time stats for personal feedback and benchmarking, and for implementing larger strategies to improve collaboration. According to Hitachi, one firm introduced the HBM after combining two product-design groups. Several weeks after the merger, the HBM showed little interaction between the two groups. The new manager, who came from one of the old groups, discovered that he was part of the problem, since data showed he was having little or no interaction with many new reports.

So, the new head intentionally made connections with direct reports who weren’t previously part of his group. Others struck up new working relationships after they discovered there were people in the other group they could be collaborating with but weren’t.

Wearable Computing Conference 2013 is produced by Golden Networking (http://www.goldennetworking.net), the premier networking community for business and technology executives, entrepreneurs and investors:

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Panelists, speakers and sponsors are invited to contact Golden Networking by sending an email to information@goldennetworking.com.

Media Contact:
Julia Petrova
Media Relations Coordinator
Golden Networking

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